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South West Regional Social Partnership Forum. Andrew Millward Director of Private Offices and Communications 10January 2012. The context - NHS South of England. 13.4 million people 110 NHS organisations £21.1bn budget 1,873 GP practices 60 Clinical Commissioning Groups
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South West Regional Social Partnership Forum Andrew Millward Director of Private Offices and Communications 10January 2012
The context - NHS South of England 13.4 million people 110 NHS organisations £21.1bn budget 1,873 GP practices 60 Clinical Commissioning Groups 34 Local Authorities
Our priorities: safety, quality, money • Improving the quality of care through improved outcomes, patient safety and patient experience • Ensuring services are delivered within the resources available so that taxpayer value is delivered • Ensuring the reformed NHS is established and its benefits achieved • Ensuring strategic issues are addressed in the reformed NHS • Managing the human consequences of the reform programme and supporting staff through the transition.
The challenge • Satisfaction in the NHS remains high, but is dropping (70%) • Patients believe the local NHS provides a good service (77%) but fewer of the general public do so • With satisfaction dropping, we have a key role to play in maintaining public confidence in the NHS Source Ipsos MORI December 2010
The communications and engagement opportunities and challenges • Improve media coverage – as this is the area that can have a big impact on public perception • Enhance staff communications and engagement • Manage change better – engage with those who are key to our success
What we will do • Meet PCT leads and Trust leads to discuss reputation management • Monthly detailed review of media coverage • Work much more closely to ensure consistent handling of FOIs etc across four cluster SHAs • Detailed look at reconfiguration and service change
Staff Engagement Workshops • How we can reverse the downward trend of perception of the NHS • How we keep up good coverage • How we continue to manage even more challenging service changes • Implement a single communications and engagement shared service across South of England for the transition period and support development of a nationwide commissioning support service for post April 2013
Towards a single communications and engagement service Nationwide commissioning support service From April 2013 Regional shared service April 2012 – April 2013 PCT and SHA Clustering
The rationale • We know what our resources look like • We know they are unevenly distributed • We could get better value from our existing resources • We have an opportunity to do things differently – and better
How we would work in a more shared way • Local teams continue providing a local service, supported by a regionwide “virtual” network. • Minimal movement / change for staff – we only want to restructure once • Opportunities to work across different or larger geographic areas • Management arrangements to be put in place. .
Progress made already • Programme manager identified • Communications and Engagement Programme Board and Steering Group established • Communications and Engagement Steering Group established • Collaborative working already underway • Plans in place to co-develop Memorandum of Understanding over next two months.