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Binge Drinking Culture Presented by Charlotte Cornish FDS International Hill House Highgate Hill London N19 5NA. Binge Drinking – two areas of concern. A long term health issue AND an immediate social problem Alcohol played a part in over 1 million fights
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Binge Drinking Culture Presented by Charlotte Cornish FDS International Hill House Highgate Hill London N19 5NA
Binge Drinking – two areas of concern A long term health issue AND an immediate social problem • Alcohol played a part in • over 1 million fights • 19,000 sexual assaults each year • 76,000 facial injuries • Hangovers result in 17 million lost working days, costing employers £6.4 billion This research focuses on the social issues
Our research based on US obesity work Found that social influence is very powerful: the chance of any individual being obese increases by 57% if s/he has a friend who becomes obese
New definition of binge drinker How much is DRUNK How much it takes to get you VERY DRUNK +
New definition of binge drinker How much is DRUNK How much it takes to get you VERY DRUNK + Binge Drinker 16% of all 18-24 year olds (55% male and 45% female)
Have we got the right group? • 91% get VERY DRUNK at least once a week • only 21% of all 18-24 year olds • 71% enjoy GOING OUT TO GET DRUNK • only 39% of all 18-24 year olds
And when drunk…this group are 170% more likely to have got involved in vandalism
And when drunk…this group are 108% more likely to have got into a fight
And when drunk…this group are 95% more likely to have slept with someone…
And when drunk…this group are 95% more likely to have slept with someone… …and regretted it
How big is the binge…? • 950,000 – 18 -24 year old binge drinkers: • Each binge drinker has 80 bingeing sessions a year • more than one a week • 1.5 million binges in the UK every week • 200,000 binge-drinking sessions by young adults every day
To what extent does social influence have an effect • The chances of a young person being a binge drinker is 107%more likely if they have friends who are binge drinkers • This is sufficient by itself to explain the rise in binge drinking amongst young people • Policies focusing on social influences will bring a successful reduction in anti-social behaviour • It can work – Think! – reduction in drink driving
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