New Horizon College English

New Horizon College English Book Four Unit Three

Text A Writing Job Application Letters 上一页下一页

Pre-reading Activities Expressions & Patterns 上一页下一页

Back I. Pre-reading Activities: Listen, Look & Say Compound Dictation Listen to the passage and fill in the blanks Watch & Discuss Watch the video and discuss the given topics. . 上一页下一页

Back I. Pre-reading Activities: Compound Dictation Directions: You will hear a passage. It will be read twice. Listen carefully and supply the missing words. 上一页下一页

Advertising has become （S1）in modern times. In today’s business world, supply usually outnumbers demand. There is （S2）among different manufactures of the same kind of product to attract customers to their product. They always have to remind the consumer of (S3)_____of their product. They do this by advertising. The manufacturers advertise in the (S4) . They sometimes pay for songs about their product in (S5) . They employ attractive salesgirls to distribute samples. They organize competitions, with prizes for the winner. They often advertise on the (S6). Most important of all, in countries that have television, they have advertisements put into programs that will accept them. Manufactures often spend (S7) on advertisements. Sometimes they even spend more on ads than on(S8) . We buy a (S9) __ because we think it is the best. We usually think so because of the advertisements that say so. Some people never pause to ask themselves if the advertisements are (S10) .

(S1). increasingly specialized • (S2). great competition • (S3). the name and the qualities • ( S4). newspapers and on posters • (S5). commercial radio programs • (S6). screens of local cinemas • (S7). large sums of money • (S8). the products themselves • (S9 )particular product S • (10).telling the truth.

Expressions and patterns Back An application letter should be brief, no more than one page in length. Paraphrase: An application letter should be short, at most one-page long. no more than: only; at most 至多; 不超过；仅仅 More example No more than 3,000 college graduates are allowed to go abroad every year. 每年至多允许3,000名大学毕业生出国。He makes time every day to listen to his son play the piano —even if it is for no more than a few minutes. 他每天都抽出时间听儿子弹钢琴，即使有时只有几分钟。上一页下一页

Back Here is a formula that works extremely well for preparing job application letters. Paraphrase: Here is a most effective method of writing job application letters. formula:n.a method or set of principles that you use to solve a problem or to make sure that something is successful 准则；方案 More example We are still searching for a peace formula. 我们仍在寻找和平方案。There is no magic formula for passing exams —only hard work. 通过考试并无妙法，只有刻苦学习。上一页下一页

Back >>>more The style you choose is really a matter of personal preference, as there are many different styles to choose from. Paraphrase: Your choice of writing style is really something personal because there are so many styles for you to choose from. expression: a matter of： ……的问题 More example I suppose it‘s all a matter of opinion. 我认为这完全是个见仁见智的问题。上一页下一页

Back Expression choose from:pick out from a number of things 从……挑选 More example In the new bookstore, there are many English books to choose from. 新开张的书店里，有许多英语书供人们挑选。上一页下一页

Back any position reference number. Paraphrase: number by which the position is referred to in the advertisement. reference:n.1) [C] a number that tells you where you can find the information you want in a book, on a map, etc. （书籍或地图中的）参照号2) [C; U] the act of looking at something for information 参考；查阅 More example Reference books mustn't be taken out of this room. 参考书不能带到室外。This list is only for your reference. 这张名单仅供你参考。上一页下一页

Back If you are "cold calling" a company, then you should make it clear that you are applying for any current or future employment opportunities. Paraphrase: If you make phone calls or pay visits to the company for a job without an appointment made in advance, you should make it clear that you still want to apply for a future job if there is no vacancy right now. Phrase cold call: telephone someone you have never met and try to sell something （为推销商品无事先接触而给潜在主顾）冷不防地打电话上一页下一页

Back >>>more phrase specialize in: limit all or most of one's study, business, etc., to a particular activity or subject 专门研究；专攻 more examples After he had worked as a doctor for some years, he decided to specialize in children's diseases. 做了几年医生后，他决定专攻儿童疾病。上一页下一页

Back word highlight: make something easy to notice so that people pay attention to使注意力集中于 More example The findings highlight a gap between the rich and the poor. 调查结果突显了贫富间的差距。上一页下一页

Back ensure you mention something to that effect. Paraphrase: then make sure you mention that you have the skills needed for the position, as stated in the job advertisement. to this/that effect: with this/that meaning or information 有这样/那样的意思或内容 More examples She said she disliked Spanish, or something to that effect. 她说她不喜欢西班牙语，或诸如此类的话。上一页下一页

Back >>>more Should you require further information … Please notice that this is an inverted sentence with "if" omitted. The complete sentence should be "If you should require further information..." More examples Should we have a lot of money, we would buy a car. （＝If we should have a lot of money）如果我们有很多钱，就会买辆车。上一页下一页

Back Similar Usage Were I in your place, I would accept the job. (=If I were in your place,…)如果我是你，就会接受这个工作。 Had I seen you, I would have greeted you. (= If I had seen you,…)如果我看见你了，会跟你打招呼的。上一页下一页

Back Read the text again and summarize the formula of writing an application form. 上一页下一页

Back Assignment Read the following application letter and try to write one by yourself

Back Assignment Dear sir/madam, I am applying for the position of key accounts manager, which was advertised in the Xinmin Evening News of February 20th in Shanghai. The position seems to fit very well with my education, experience, and career interests. according to the advertisement, the position requires excellent communication skills, computer literacy, and a B.S. degree in business, economics, or finance. I will be graduating from Shanghai University in July 2004 with a B.S.

Back Assignment degree in finance. My studies have included courses in computer science, management information systems, speech communications and business writing. I understand the position also requires a candidate who is team- and detail-oriented, works well under pressure, and is able to deal with people in departments throughout the firm. These are skills I developed both in my course

Back Assignment work and in my recent internship at Zhongshan Finance Center in Shanghai. My background and goals seem to match your requirements well. I am confident that I can perform the job effectively, and I am excited about the idea of working for a dynamic, internationally recognized investment management firm. if you would like to schedule an interview or otherwise discuss my interest in this position, please call me at (021)6293-6336.

Back Assignment I will be available at your convenience. Thank you for your consideration. Sincerely yours Wang Linjie

New Horizon College English