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Formulation of PR / business plans

Formulation of PR / business plans. How to Write a Comprehensive Public Relations Plan The PR plan is one of the most important documents you will produce in your career.

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Formulation of PR / business plans

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  1. Formulation of PR / business plans How to Write a Comprehensive Public Relations Plan The PR plan is one of the most important documents you will produce in your career. There are a number of elements in an effective PR proposal presentation of which you must be aware of. Begin each section with the appropriate subheads: Each of these elements are vital. Each plays an important role in building a logical, well-planned proposal.

  2. Letter of Transmittal • Executive summary • Situation analysis • Assumptions • Problem & consequences • Campaign goal • Audience identification & messages • Audience objectives

  3. Strategies • Communication tactics • Schedule • Budget • Evaluation plans • Pertinent research • Communication samples

  4. How to write a business plan • Step 1: the cover • Step 2: plan objective • Step 3: business profile • Step 4: market profile • Step 5: competition profile • Step 6: location, facility and management • Step 7: management profile

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