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Mobile for UCL. WebNet , 3 December 2012 Dan Jackson, Senior Web Architect. The Problem The mobile explosion. OCTOBER 2010 37,910. OCTOBER 2011 97,308. OCTOBER 2012 240,620.
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Mobile for UCL WebNet, 3 December 2012 Dan Jackson, Senior Web Architect
The Problem The mobile explosion
OCTOBER 2010 37,910
OCTOBER 2011 97,308
OCTOBER 2012 240,620
Once upon a time and not so very long ago, “mobile” meant digital experiences for on-the-go phones. Now we use the word for experiences that are neither on-the-go, nor for phones. Mobile isn’t especially mobile anymore: it’s on the couch, or in bed…and even the crisp equation “mobile = phone” started to break down with the arrival of tablets of all shapes and sizes. http://globalmoxie.com/blog/desknots.shtml
Unique combinations of screen resolution + OS, Aug – Nov 2012? 648
The Options What can we do?
OPTION #1 Go Native
The primary design principle underlying the Web’s usefulness and growth is universality …it should be accessible from any kind of hardware that can connect to the Internet: stationary or mobile, small screen or large. Tim Berners-Lee, Long Live the Web, http://www.scientificamerican.com/article.cfm?id=long-live-the-web Not every mobile device will have your app on it, but every mobile device will have a browser. Jason Grigsby, @grigs
OPTION #2 Experiences
Device experiences are a way to classify the troves of connected devices available to consumers today so you can build and design separate and appropriate interfaces for each. A device experience is defined by how a device is most commonly used and the technical capabilities or limitations it possesses. Luke Wroblewski, https://developers.facebook.com/html5/blog/post/6/
OPTION #3 RWD
RWD is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices. http://en.wikipedia.org/wiki/Responsive_web_design
The Challenge Changing the way we work
The concept of permanently placing content on a web page for a single browsing width or resolution is becoming a thing of the past. Trent Walton, http://trentwalton.com/2011/07/14/content-choreography/
Like bringing a knife to a gunfight Andy Clarke, https://speakerdeck.com/malarkey/bringing-a-knife-to-a-gunfight
Next Steps web-support@ucl.ac.uk