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2008 Marketing Trends Predictions. Spotting the trends of influencers. brought to you by. TrendsSpotting “Influencers Focus Group”. 2 00 8 TRENDS. Step 2. 10 Tech influencer & their trends forecast for 2008. Forecasts categorized into “in”, “out” and “yet to come”*.
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2008 Marketing Trends Predictions Spotting the trends of influencers brought to you by
TrendsSpotting “Influencers Focus Group” 2008 TRENDS Step 2 10 Techinfluencer & their trends forecast for 2008. Forecasts categorized into “in”, “out” and “yet to come”*.. Tag cloud on all forecasts to present what will be “In” for 2008. Step 1 Step 3 * note: this categorization is based on our own analysis
1 Blue Is The New Green… 2008 TRENDS MARIAN SALZMAN Instant Gratification Outwitting Disease Transparency http://news.sky.com/skynews.. Blue is the New Green Coopt Consumption The World is Local Demographics Targeting Behavior What’s Out? What’s In?
2 10 Trends in Digital Ads 2008 TRENDS GILES RHYS JONES http://interactivemarketingtre.. Earned Attention Buying Attention All Digital “digital” as USP Creating TV ads Creating “experiences” TV Directors Specialist+Contacts What’s Out? What’s In?
3 2008 Consumer Internet Prediction 2008 TRENDS JEREMY LIEW http://lsvp.wordpress.com Games2.0 :Asnyc Games Struct User Gen Content Unstructured UGC Scalable Emerging Media TV 30’’ Spots What’s Out? What’s In?
4 The Shape Of Things To Come 2008 TRENDS JAMES HARKIN Social Reputation Mgmt http://www.guardian.co.uk Rev Migration to China P2P* Sharing /Lending Handmade Social Networking Rise of N-11 What’s Out? What’s In?
5 The future promises loss, revenge, surprise.. 2008 TRENDS JON FINE http://www.businessweek.com/.. Google into Set Top Box Microsoft Media offerings KINDLE = Web Browser “Daily” –News papers More Radiohead D2C Cell phone as Media What’s Out? What’s In? Yet to Come
6 8 Important Consumer Trends for 2008.. 2008 TRENDS TRENDWATCHING Social Media, Android, Open Source Global World /Crowd http://www.trendwatching.com.. Make it Yourself Mobile Access ,Products, Network Products Experiences Eco –Icon (Fashion/Design) Eco –Ugly Sell it Yourself Basic PremiumInstant (Kindle) Mobile World Wide What’s Out? What’s In? Yet to Come
7 Online Advertising Continues To Evolve & Mature. 2008 TRENDS DILIP DASILVA Semantic Tools = Marketing Tools Video :Overlay Ad http://www.adotas.com/2007.. Make it Yourself Local Ad Platforms 1-1 Marketing Ad Effectiveness Clicks Second Life Customized Virtual World What’s Out? What’s In?
8 Marketers Should Avoid Over-hyped Opportunities .. 2008 TRENDS DREW NEISSER http://consumerlab.wordpress.com/ Mobile +Game +Video +Widget +SN = Mkt Tools Marketing Experiences/Services Contextual Ads Out –Of Home Ads Proving Greenness What’s Out? What’s In?
9 2008 is the Year of Mobile Media. 2008 TRENDS DAVID ARMANO http://darmano.typepad.com/.. Web site +Widget+ Multiple Device Social Exp on Mobile Website/Widget Mobile Web (Android/Kindle) Users Control Over content & Feature Mobile ExperiencesSmart Phone/Cool Phone What’s Out? What’s In?
10 Official 2008 Web 2.0 Buzzword Forecast 2008 TRENDS PETE BLACKSHAW New content forms Credibility of invitations http://www.clickz.com/.. Greenlashing Recruiting & “owning” the influencers Social mediation & we-bargaining with customer Friendiligience + conv. with customers Search Moptimization WOMbagging What’s Out? What’s In?
2008 Marketing Trends Predictions 2008 TRENDS Cloud tags: what’s in for 2008? Generated by tagcrowd.com
2008 TRENDS Discover more trends at: www.trendsspotting.com