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WELCOME

WELCOME . F BRAND. I SEE IT FIRST ON FTV. FRANCHISING & MERCHANDISING. F BRAND. I SEE IT FIRST ON FTV. FRANCHISING & MERCHANDISING. THE FTV BRAND. - INTRODUCTION - THE DIAMOND - THE ATTTRIBUTES OF THE FASHION TV BRAND - THE FASHION TV STYLE - PRODUCT POSITIONING.

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WELCOME

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  1. WELCOME

  2. F BRAND I SEE IT FIRST ON FTV FRANCHISING & MERCHANDISING

  3. F BRAND I SEE IT FIRST ON FTV FRANCHISING & MERCHANDISING THE FTV BRAND - INTRODUCTION - THE DIAMOND - THE ATTTRIBUTES OF THE FASHION TV BRAND - THE FASHION TV STYLE - PRODUCT POSITIONING FTV MERCHANDISING & FRANCHISING - BRAND LICENSING - THE „F“-COLLECTION - THE FASHION BARS FRANCHISE SYSTEM THE FTV EFFECT - THE MAGIC OF THE FASHION TV BRAND - THE KEY STRENGTH OF FTV

  4. THE FTV BRAND

  5. THE FTV BRAND INTRODUCTION More than just style, consumers of Fashion TV branded products are after an image, an identification, a dream come true. The brand’s cachet at the highest levels in fashion circles enables it to keep a close watch over trends and directly benefits licensing activities. Use the strengh of our brand to improve the strengh of your brand!

  6. THE FTV BRAND THE DIAMOND The diamond embodies all the powers of seduction. Fashion TV’s diamond, a symbol of beauty, of refinement and of purity, radiates across all the continents. A diamond is a fascinating object, just like the magical television screen upon which the dazzling reflections of a thousand and one facets of international design and fashion are displayed in full glory.

  7. THE FTV BRAND A diamond is a symbol of success, of timeless indestructibility, a focus of tremendous power. Whether as a dream or reality, we are all drawn to its sparkle and beauty. A diamond is also an exclusive marker, a rarity which opens the doors to a dazzling and sophisticated world where magnificence rubs shoulders with the unexpected. A diamond’s attraction is matched only by its power of seduction.

  8. THE FTV BRAND THE ATTRIBUTES OF THE FASHION TV BRAND • The diamond is… • an aspirational symbol • dream and entertainment rolled into one • timeless beauty • professionalism • eternal youth • the excitement of live TV

  9. THE FTV BRAND THE FASHION TV STYLE • original but not alternative • modern and spectacular • ‘People’ and glamour • highlighting beauty and design • living in one’s time • sensitive and cosmopolitan

  10. THE FTV BRAND PRODUCT POSITIONING • the upscale end of mass market • Fashion TV products are perceived as having a certain • cachet while being accessible price-wise • the ambition of Fashion TV Licensing: to enable the • greatest possible number of people to gain access to the • elitist image of “Fashion TV attitude” • customer profile: young male/female but not overly teenage • (15-40 years old) • a selective distribution strategy for derivative products

  11. FTV MERCHANDISING & FRANCHISING

  12. FTV MERCHANDISING & FRANCHISING BRAND LICENSING The Fashion TV brand stands for luxury, quality and lifestyle. If you want to use the Fashion TV diamond brand and logo to improve the value of your products, please contact yaron@ftv.com Possible licenses: Prêt-à-porter Clothing Shoes Millinery Shirts Leather or imitation leather clothes Belts Gloves Scarves Hats Socks Underwear FTV CD F Bar

  13. FTV MERCHANDISING & FRANCHISING BRAND LICENSING –examples • FTV CDs • FTV Compilation received Gold. • Fashion Phones in cooperation with Philips – stylish mobiles • with an exclusive design and special FTV content. • FTV Couture • own fashion label, worldwide royaltyBusiness, • for example In Germany distributed by OTTO • FTV Charms • pendant for your telephone • FTV Foods • i.e. low-fat cookies • FTV Diamond Line • in cooperation with Swarowski

  14. FTV MERCHANDISING & FRANCHISING THE „F“-COLLECTION A large number of products branded with the FTV diamond logo are produced for wholesale. If you want to sell our products in your stores to the final consumer or if you have special ideas concerning the development of new f-products please contact us: yaron@ftv.com

  15. FTV MERCHANDISING & FRANCHISING THE „F“-COLLECTION – Products Accessories Jewellery Suitcases and Trunks Umbrellas Parasols Purses Wallets Handbags Travel Bags Beach Bags Toiletry Bags Bath Linen Spectacles Accessories Spectacles Spectacles Cases Soaps Perfumes Essential Oils Cosmetics Hair Lotions Hair Removing Systems Makeup Removers Lipstick Face Masks

  16. FTV MERCHANDISING & FRANCHISING THE FASHION BARS FRANCHISE SYSTEM Fashion Bars is a franchise system, with fixed structures, workflows and guidelines for the corporate design. FTV supports the action of the Fashion Bars “on air” and “on-line”. Fashion Bar designs and delivers the whole equipment and decoration with integrated TV screens to spread the atmosphere of FashionTV. Because of the constantly increasing success are Fashion Bars in the meantime opened in Warsaw, Kiev, London, Bombay, New Delhi, Budapest, Sao Paolo, Buenos Aires, Paris, Tel Aviv und Bucharest. In the coming months will more Fashion Bars be opened in Beirut, Shanghai, Tallinn, Cape Town, Lagos …

  17. THE FTV EFFECT

  18. THE FTV EFFECT THE MAGIC OF THE FASHION TV BRAND The world in which the “Fashion TV” brand is positioned allows for far-reaching partnerships spanning both generic and branded products. This is where the magic of the “Fashion TV” brand truly lies: it projects a genuine personality, a cosmopolitan and very modern style. –A unique and inimitable style with which a broad target market, spanning generations and socio-economic categories, can identify. The “Fashion TV” brand could easily make do with its exceptional awareness even among people who lie outside its core target market. But this would be to overlook a major characteristic of our brand: its use as a selling aid. How many brands with such a strong image can so easily transform such an influence over so many people into concrete sales volumes?

  19. THE FTV EFFECT THE KEY STRENGTH OF FTV So, what is the key strength of Fashion TV? It is the “Fashion TV effect”. Whether affixed to a dress or an item of jewellery, a T-shirt, a watch or handbag: the brand provides an opportunity for instant recognition and identification with its innovative and inspirational lifestyle whenever it is used in conjunction with glamour and cool products. If you do have any questions do not hesitate to contact us: yaron@ftv.com

  20. CONTACT • Did we arouse your curiosity? • Call us for more details or to develop with us possibilities • for your successful future campaigns and activities • on Fashion TV. • contact us: • Max Posch • fashiontv marketing • F.TV Programm GmbH • Mobile: +43 664 405 28 40 • E-mail: marketing@ftv.com

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