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BMW Regional Assembly Annual Conference 2011 6 th May 2011 Ann Marie Durkin CEO

BMW Regional Assembly Annual Conference 2011 6 th May 2011 Ann Marie Durkin CEO. Shasta was established in 2006 Steri Soother - The world’s first pre-sterilised soother. Based in the Midlands Innovation and Research Centre (MIRC ) at Athlone Institute of Technology

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BMW Regional Assembly Annual Conference 2011 6 th May 2011 Ann Marie Durkin CEO

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  1. BMW Regional Assembly Annual Conference 2011 6th May 2011 Ann Marie Durkin CEO

  2. Shasta was established in 2006 • Steri Soother - The world’s first pre-sterilised soother

  3. Based in the Midlands Innovation and Research Centre (MIRC) at Athlone Institute of Technology • Participated on the Midlands & West Enterprise Programme in 2008 • Ambition to develop portable sterilisation technologies

  4. Collaborated with Bioscience Research Institute and Materials Research Institute at AIT • Funded by Enterprise Ireland Innovation Vouchers Scheme

  5. What is Steri Ova? • Steri Ova is the world’s first compact portable baby bottle steriliser • Steri Ova uses a UVC germicidal bulb which kills a wide range of bacteria and viruses including: • Flu virus • Salmonella • Streptococcus • Cryptosporidium • It is the ultimate “green” cleaning product as the there is no use of toxic chemical cleaners and disinfectants

  6. Battery Powered and Portable Designed to Fit Two Leading Brand Baby Bottle Lids Bulb Protection by Removable Base

  7. 14x smaller than steam steriliser   • 16x faster than steam • 4 times faster than microwave • Plug and play • Simple to use

  8. Methods of Sterilisation Available Today Hassle Free Sterilisation in a Hurry

  9. Intellectual Property • Shasta has an Irish patent . PCT patent pending for 140 countries including United States (No S2009/0400) • Community Trade Mark (Application No: 008316391) • European Community Design Registration(No: 001139208)

  10. Discussions with……………. Gentian Services will work collaboratively with us to finalise the development, tooling, manufacture and scale-up Actively working on securing finance and currently submitting HPSU funding application to Enterprise Ireland

  11. Other Products

  12. Awards Irish Design Effectiveness Award 2008 Innovative Business of the Year 2010

  13. Higher Ground Late Late Show AIB Ad Campaign Going for Growth NWED National Women’s Enterprise Day www.shasta.ie

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