1 / 16

Dominant Design and the survival of firms

Dominant Design and the survival of firms. By James M. Utterback POSMIT LAB. Dominant Design . Definition The one that wins the allegiance of the marketplace The one that competitors and innovators must adhere to if they hope to command significant market following Characteristics

shino
Download Presentation

Dominant Design and the survival of firms

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Dominant Design and the survival of firms By James M. Utterback POSMIT LAB

  2. Dominant Design • Definition • The one that wins the allegiance of the marketplace • The one that competitors and innovators must adhere to if they hope to command significant market following • Characteristics • It usually takes the form of a new product or (set of features) synthesized from individual technological innovations introduced independently in prior product variants • It embodies the requirements of many classes of users of a particular product, even though it may not meet the needs of a particular class to quite the same extent as would a customized design

  3. Dominant Design • Examples • QWERTY Keyboard • IBM PC format • Intel 8088 chip

  4. Dominant Design • How does a dominant design occur? • The result of the interplay between technical and market choices at any particular time • How can we scrutinize a dominant design? • Kim Clark’s design hierarchies approach would be a good tool to see successful evolution of Dominant Design • “Technological trajectory” is the path of progress established by the choice of a core technical concept at the outset

  5. Dominant Design • Example of Dominant Design in Typewriter • Two technological trajectories are shown

  6. Dominant Design • Factors other than technology that come into play in dominant design • Collateral Asset • Industrial Regulation and Government Intervention • Strategic maneuvering at the Firm level • Communication between Producers and Users

  7. Dominant Design and Industry structure • Dominant Design and Numbers of Competing Firms

  8. Dominant Design and Industry structure • Enforcement of Standards • The effect of enforcing or encouraging standardization so that production or other complementary economies can be sought and perfected • Change in the Pace and Direction of Innovation • A design can have a profound impact on both the direction of further technical advance and the rate of that advance

  9. Dominant Design and Industry structure • Examples and Evidence • Typewriter Industry

  10. Dominant Design and Industry structure • Examples and Evidence • Automobiles

  11. Dominant Design and Industry structure • Examples and Evidence • Television and Tube

  12. Dominant Design and Industry structure • Examples and Evidence • Television and Tube

  13. Dominant Design and Industry structure • Examples and Evidence • Transistor

  14. Dominant Design and Industry structure • Examples and Evidence • Eletronic Calculators

  15. Dominant Design and Future Innovation • Future Implications • A powerful impact on the development of future technological innovations within the same industry • User acceptance of the dominant design of the original innovation created certain boundaries within which subsequent waves of innovation wisely developed

More Related