Creating a Comprehensive Assessment Plan for your Health Promotion Program

1. Creating a Comprehensive Assessment Plan for your Health Promotion Program Jane Emmerée, Ph.D., CHES Samantha Evans, M.S., CHES University of Florida GatorWell Health Promotion Services

2. Disclaimer Several products will be mentioned during this presentation. This is strictly for informational purposes and does not imply endorsement by the presenters or by ACHA. The presenters do not have any affiliation with these products or the organizations that produce them.

3. Today’s Learning Objectives • Discuss comprehensive plan for assessment • Evaluate programs & events based on standardized questions and learning outcomes • Discuss how results can be reported & used to advance your health promotion program

4. Standards of Practice • Standard 5: Evidence-based Practice • Population-based assessments • Develop measurable goals and objectives • Evaluate programs • Report results

5. Comprehensive Plan Service Delivery Needs Assessment Program Evaluation Assessment Plan

6. Resources Needed • Knowledgeable, skilled staff • Software Examples • Survey Monkey • Student Voice • Excel • SPSS or other stats package • iTouches • Time

7. How do we collect data? • Paper & Pencil • Online – Survey Link via Email • iTouch • Google Analytics • Facebook Stats

8. Needs Assessment • ACHA –NCHA – Spring 2001 and 2004 • Healthy Gators – Spring 2008 & 2010 • CORE – Alcohol/Drug Survey 2004-present (annually) • Sexual Health Survey-Spring 2009 • Stress, Time Mgmt. and Sleep – Fall 2009 • Nutrition and Physical Activity – in process

9. Needs Assessment Methodology • Randomly selected sample • Pre-notification via email or US/campus mail • Email survey link • 2-3 reminders • Incentives • Varies based on funding: flash drives, gift cards • Response rates between 18%-33%

10. Service Delivery: How Many and Who? • Individual Appointments • Presentations • Events & Tables • Website/Social Media • Google Analytics • Facebook Stats

11. Who Do We Serve?

12. Service Delivery- What do our stakeholders need? • Stakeholder Survey – In Process • Staff/employees – summer 2011 • Students – fall 2011

13. Program EvaluationWhat are students learning and how can we improve? • Presentations • Events • World AIDS Day • Embrace Your Body Week • Condom Miranda

14. Program Evaluation • Individual Appointments • Wellness Coaching • Quit Smoking • HIV Testing • Programs • Health Hut Program

15. Standardized Questions and Tailored Learning Outcomes • 8 Standard Constructs to Measure • Relevance • Interest in topic • Academic success (if appropriate) • Intention to implement something new • Intention to share information with other students • Overall satisfaction • Most useful content • Suggestions for improvement • Tailored Learning Outcomes

16. Standardized Questions and Tailored Learning Outcomes

17. Learning Outcomes • Knowledge • Cognitive Complexity • Intrapersonal Development • Interpersonal Development • Civic Engagement • Practical Competence

18. Presentation Learning Outcomes

19. Presentation Learning Outcomes

20. Presentation Findings * Represents collective feedback on three topic related learning outcomes per presentation.

21. Presentation Findings * On a 5 point scale; 1 = strongly disagree and 5 = strongly agree ** Represents collective feedback on three topic related learning outcomes per presentation.

22. To what extent is your department currently doing each of these? Which area would you be interested in focusing on more in the next year? Why? What are the next steps to make that happen?

23. Reporting Findings • Communications Plan • Identify Stakeholders • Students • Administrators • Medical Providers • Mental Health Staff • Colleagues in Student Affairs • Committee members (Healthy Gators, Alcohol, Assessment) • Select Reporting Methods

24. Quit Smoking Findings • Emailed full report with key highlights:   • 43% reported that they “quit” tobacco use and 32% indicated that their use had “decreased a lot”. • The majority of students perceived that the free/discounted medications motivated them to try to quit and helped a great deal with their success. • The most common suggestion for improvement was to advertise more.

25. Reporting Methods • Survey Reports • Presentations • Briefs • Press Releases

26. Application – How do we use the findings? • Marketing materials • Health communication campaigns • Policy development

27. Marketing

28. Health Communication Campaigns

29. Policy Development

30. Application – How do we use the findings? • Media interviews • Student development/staff training (interns & wellness educators) • Program priorities-Resource allocations • Justification to address or not address certain issues • Presentation content

31. Presentations

32. Next Steps? • Start small….be very selective • Begin with the most “do-able” piece of the puzzle • Assess existing resources and budget for additional • Software • iTouches • Staff skills • Staff training

33. Today’s Learning Objectives • Discuss comprehensive plan for assessment • Incorporate standardized questions and learning outcomes into evaluations • Discuss how results can be reported & used to advance your health promotion program

34. Thank You! Jane Emmerée, Ph.D., CHES emmeree@ufl.edu Samantha Evans, M.S., CHES s.evans@ufl.edu