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Budgeting for Student Achievement. A Case Study for LAUSD February 2011 Team 10. Teachers?. Principals?. Students?. WE ALL DO. WHO CONTROLS OUR CHILDREN’S F.A.T.E.?. Parents?. Unions?. Community Partners?. It’s Time to Control F.A.T.E. Flexibility Accountability Transparency Equity.
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Budgeting for Student Achievement A Case Study for LAUSDFebruary 2011Team 10
Teachers? Principals? Students? WE ALL DO. WHO CONTROLS OUR CHILDREN’S F.A.T.E.? Parents? Unions? Community Partners?
It’s Time to Control F.A.T.E. • Flexibility • Accountability • Transparency • Equity
Roadmap of Presentation • Strategy • Marketing • Implementation • Q&A
Purpose of Marketing & Implementation Sustainable System
Strategy Marketing Implementation
Roadmap of Presentation • Strategy • Marketing • Implementation • Q&A
Marketing Goals • Raise Awareness • Understand BSA and its impact and how stakeholders should change to best benefit from BSA • Increase Buy-In • Urgency of BSA and its importance toward Strategic Roadmap. • Promote Participation • Local decision making requires local participation. We all have a responsibility to contribute.
Pathway into BSA Cycle of Engagement Principals Union Leaders Parents Students Community Partners Teachers
Student Attendance Competition • District-wide • Award both highest attendance and improvement rate • Winner gets aLos Angeles Lakers campus visit
What you can do to control our children’s fate: Principals Teachers Unions Community Partners Parents Students En Español
PARENTS Back to Main What can I do specifically to control my child’s F.A.T.E.? • Ensure your child attends school every day. • Your school budget depends on your child’s attendance. The less your child attends school,the less money your school gets from the district. • Know your school’s budget and its impact of teacher staffing decisions. • Under BSA, your child’s principal can now hire specific teachers or aides based on eachschool’s unique size and need. • Get involved. • Localized decision making requires local community participation. Click on the link belowto see how you can help control your child’s F.A.T.E. What does F.A.T.E. stand for? What is Budgeting for Student Achievement? Tell me more about LAUSD Strategic Roadmap. What is my child’s school budget? How do I get involved?
Social Media Inspired by Product (Red) FacebookCampaign. Estimated impression can reach 40,000+ during a single week, driving 2,000 visits to the website.
Telephone Town Hall • Large scale town hall meeting conducted over the phone • Interactive discussion • Target specific populations • Ask polling questions and receive feedback • Cost effective way to share message • Reach 300,000 households • Utilize school board members to moderate town halls
Roadmap of Presentation • Strategy • Marketing • Implementation • Q&A
Potential Obstacles to Implementation • Centrally mandated “top-down” implementation could alienate stakeholders • Increased workload for principals without tangible benefits or support • Objections or indifference voiced from community
Implementation Create a sustainable system for full scale BSA adoption in 2012-2013 • TRAINING & DEVELOPMENT: Provide increased school level autonomy with supported and well-trained decision making • COLLABORATION: Increase community and stakeholder involvement for full scale implementation of the strategic roadmap • REVIEW & FEED FORWARD: Leverage strategic partnerships to develop measurable success factors and feedback
Where to start…? Principals • Initial implementation solutions meet a direct response to challenges voiced by principals • Principals want: • Improved communication • More networking opportunities • Professional development for administrators • More school visits by district staff • Greater school autonomy
Training & Support Union and Community Partners (LA Compact) develop training programs and workshop events for principals and BSA implementation financial staff • Solutions from community experts on how best to tackle the transparency budgeting challenges • Professional academic and research organizations benefit from partnership with curriculum development, source to data, and chance to implement REAL change!
Roadmap of Presentation • Strategy • Marketing • Implementation • Q&A
Facebook Impression & Click Thru Calculation ABRIGHTER F.A.T.E. 4LACHILDREN
PRINCIPALS Back to Main How will Budgeting for Student Achievement impact my school? How does BSA fit in with the Strategic Roadmap? What can I do to maximize the effectiveness of BSA? BSA vs Traditional Budgeting Calculator Upcoming budget workshops BSA Honor Roll – Who’s on board for BSA Materials and Templates for teachers, parents, and others • BSA pamphlet for teachers • BSA informational flyer for parents • Telephone town hall promotional material • Thank you letter template to community partners I have more questions regarding BSA. Who can I contact?
Pathway into BSA Cycle of Engagement Current Level of Involvement
Market Segmentation • Union Leaders Unified • Community Partners • Principals Cohesiveness of Voices • Teachers Diverse • Parents • Students Low High Potential Level of Resistance