BS3916 Thinking about Management

1. BS3916 Thinking about Management 5: Contemporary management thought

2. BS3916 Thinking about Management 5: Contemporary management thought Leadership [1] • Former models of leadership conceptualised leadership as authoritarian, command-driven, charismatic, with ‘strong’ personalities. • Likert identifies 4 management styles • Exploitative authoritarian • Benevolent autocracy • Consultative • participative

3. BS3916 Thinking about Management 5: Contemporary management thought Leadership [2] • In ‘new leadership’ it is necessary to give up control to get results • The ‘new leader’ facilitates coordination and integration in order to get work done [Sayles] • Bennis argues that leaders have 4 vital skills • Management of attention • Management of meaning • Management of trust • Management of self

4. BS3916 Thinking about Management 5: Contemporary management thought New ways of Managing people [1] • Note that Human Resource Management can mean a radically different conception than Personnel Management • HRM can be seen as… • A facilitator of change • An integrated approach to management • A mediator

5. BS3916 Thinking about Management 5: Contemporary management thought New ways of Managing people [2] • Employment Law increasingly complex • What motivates ? And demotivates ? • Personal development and organisational needs • Impact of ITC (email,’audit’ trails) • Stress and its management • Every manager their own personnel dept ?

6. BS3916 Thinking about Management 5: Contemporary management thought Empowerment [1] • Organisations are now flatter and wider • Delegation is now a necessity • Empowerment implies not just delegation but an increase in worker autonomy • Does one delegate to the least competent, thus ensuring that they learn?

7. BS3916 Thinking about Management 5: Contemporary management thought Empowerment [2] • Rosabeth Moss Kanter‘by empowering others a leader does not decrease his own’ • Businesses need to be flexible but not too free-wheeling • Relationships and communication more important than structure

8. BS3916 Thinking about Management 5: Contemporary management thought Reinventing Marketing [1] • Market driven, not just marketing driven! • Marketing departments may have been too concerned with process and effectiveness was not properly measured • Relationship marketing is concerned with retaining customers, not just attracting them(given the costs of getting new customers)

9. BS3916 Thinking about Management 5: Contemporary management thought Reinventing Marketing [2] • Creation of customer loyalty an important concept (e.g. a family may spend £40k in a supermarket over 10 years) • Brand management implies targeting the right section of a fragmented market • New products and services have to developed constantly

10. BS3916 Thinking about Management 5: Contemporary management thought Global Management [1] • Rise of homogenous markets (in cars, cosmetics,tobacco, drink] • Globalisation can.. • Enable R&D to develop a product range • Respond quickly in purchasing • Economies of scale for a mass market • Distribution and sales need to match

11. BS3916 Thinking about Management 5: Contemporary management thought Global Management [2] • Rise of the internet has maximised markets and accentuated competition • Global companies need efficient communication networks to be able to respond quickly to market change • Global companies can and do switch production to lower cost/tax regimes