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Johnson & Johnson. Baoyue Ke Maggie Xing Harrison Woo. Medical Equipment Pharmaceutical Consumer packaged goods. Business Practice. Employees: 117,900 (2012) Stores: None Industries: 23 Operation worldwide: Around the World Annual revenue: $65 billion (2012). How Big.
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Johnson & Johnson BaoyueKe Maggie Xing Harrison Woo
Medical Equipment • Pharmaceutical • Consumer packaged goods Business Practice
Employees: 117,900 (2012) • Stores: None • Industries: 23 • Operation worldwide: Around the World • Annual revenue: $65 billion (2012) How Big
Delaware & Raritan Canal in New Brunswick, New Jersey Headquarter
Graduated from the U.S. Military Academy. • Got a master degree at Wharton school of the University of Pennsylvania. • Served for U.S. army in Europe, the U.S., and Panama. • Worked for Janssen Pharmaceutical. Company President Alex Gorsky
In 1886: 1st company • In 1896~1897: 1st • In 1898: 1st • In 1924: 1st overseas operating company • In 1957: 1st J&J operating company • In 1976~1989: 1st operating companies History
Promotion actives • Advertisement/Commercial • Participation in some influential campaigns in the world How to Market
Charities In 1906, San Francisco earthquake In 1987, safe kids worldwide • Scholarship Nursing scholarships Charities and Scholarships
J&J’s body powder was used by NASA . Interesting Facts
http://en.wikipedia.org/wiki/Johnson_%26_Johnson • http://www.jnj.com/connect/ Information Websites