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Cover Page. World Electronics Forum November 16, 2009 Shenzhen China. Zoran Global. HQ-Si Valley; 10 Countries, ~1250 Employees Solutions on a Chip: DTV, STB, DVD / BluRay / Media Players Digital Cameras, Video Cameras, Camera Phones, Printers In over 500 Millions Homes and Products.

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  1. Cover Page World Electronics Forum November 16, 2009 Shenzhen China

  2. Zoran Global • HQ-Si Valley; 10 Countries, ~1250 Employees • Solutions on a Chip: • DTV, STB, DVD / BluRay / Media Players • Digital Cameras, Video Cameras, Camera Phones, Printers • In over 500 Millions Homes and Products

  3. Global Digital Media Explosion Connected Devices ~12 billion devices by 2015 used to access internet 20% 15% Photos ~450 billion digital photos captured worldwide in 2009 Video ~500 billion hours of video content in the “cloud” by 2015 40% Music > 40 billion downloaded digital tracks in 2008 25% CAGR Sources: IFPI, iSuppli, YouTube, Euromonitor, IDC, Zoran

  4. Performance Enabling New CE Products MIPS 100,000 = 1 GIP TV 3.02 (2010 ) DVD Blu-Laser (2006) HD Video P&S Cameras (2008) 10,000 Camera Phones (2004) $/MIP First HDTV (2001) 1,000 First PMPs (2002) DVD Players(1997) 100 Digital Audio (1994) First Satellite TV (1992) 10 Nintendo NES Game Platform (1985) First Digital Cameras (1989) MIPS 1 First CD Player (1982) 0 1980 1985 1990 1995 2000 2005 2010 2015 $/GIPS MIPS1 1 100,000 Medical/DNA Device 10 10,000 First P&S DVC (2005) 100 1,000 1,000 100 10,000 10 100,000 1 1,000,000 0 1 MIPS performance level, includes embedded cores and MIPS-equivalent of HW accelerators 2 TV 3.0 features include 3D, Connected TV, Advanced User Interaction, 4 Mpix/480 Hz etc.

  5. Evolution of TV Early Days of TV A few channels Network TV RF Signal Limited Regional Content (Controlled by Networks) Single TV

  6. Content controlled by the Operators Age of Cable & Satellite Satellite & Cable ~100s channels Network TV Cable, Satellite Much More Content Multiple TVs / STBs

  7. Content now out of Control …? Age of Internet and Connectivity unlimited “channels” + other content Satellite & Cable Network TV Unlimited Content Connected Home

  8. Content and Information On the Move Age of Internet and Connectivity Anywhere to Anywhere Photos Satellite & Cable Network TV Drive Content Anywhere

  9. CloudContent Many Sources of HD Content … Terrestrial TV 1080p DVC, Digital Camera HD Camera Phone STBs (Satellite, Cable, IPTV) Blu-ray, HQ-DVD Media Players

  10. That 3D Picture is so cool …! 3D and More Coming to the TV • 3D Digital Cameras and TVs • Content Navigation / Personalization • Gesture Control UI • Social Viewing

  11. Consumer Medical is The Next Big Thing

  12. Zoran Now in over 300 Million Homes WW Now in more than ½ Billion Homes & Products Worldwide Thank You 12

  13. Backup

  14. Wireless transmission of personal medical data / diagnostics Just some food for thought http://www.cambridgeconsultants.com/ DELIVERY—Cambridge Consultants has announced the first demo of the emerging industry standards for medical device interoperability. The Vena platform is a breakthrough software solution on a single chip that allows medical devices such as blood pressure monitors to transmit data wirelessly. The development gives consumers, especially those with chronic conditions, the ability to monitor their own health accurately, systematically and independently. This platform uses low-cost wireless technology and will allow devices to deliver medical readings to a central monitor located in the home, or even to an online health record, such as Google Health or Microsoft Health Vault. The Vena software solution can be added to a medical device using hardware with a potential cost of less than US $10 at the appropriate volumes and could even be available in medical devices by the end of 2008. For the first time, the Vena platform embeds both the emerging IEEE 11073 standard, which ensures compatibility of data exchanged between different types of devices, and the emerging Bluetooth Medical Device Profile, optimised for the secure transport of medical data, onto the single chip. Successfully concept tested with a pulse oximeter and weighing scales, the platform will be expanded to include other types of devices including blood pressure monitors—Cambridge, United Kingdom + Boston, Massachusetts Zoran Proprietary and Confidential

  15. The Connected TV Battlefield Who will win the “Eye-balls”? Content Delivery Networks OEMs Lean-back Enjoy more Content Lean-forward Interactive Operators, MSOs (Multiple Services Operators)

  16. Lean-Forward Interactive TV • Expands Consumer Viewing Experience • Sports statistics / Extra data • Alternate views • Home shopping (context promotions) • Collaborative viewing • Information services • Challenges: • Less relaxing for user • More challenging User Interface • Monetization unclear

  17. Lean-Back and Enjoy More Content • Networks gave us a few channels • Cable/Satellite gave us a few hundred • Internet promises us millions of channels • Challenges: • Finding Content with simple UI • Search, Browsing, Recommendations • Monetization unclear

  18. Operators and MSOs • Cable Operators/MSOs • Broadband (Potential) • Strong TV brands in key markets • Telcos can also offer mobile • Satellite Operators respond by integrating with Broadband • Challenges: • Broadband levels playing field vs. CDNs, OEMs • “Open” Internet Content • Adapting business model • Adapting advertising to DVRs and Internet MSO = Multiple Services Operator

  19. Content Delivery Networks and OEMs • Many opportunities to provide differentiated content and services • Premium Content • Premium Global Content • Long-tail content • User-Generated Content (incl. Photo / Videos) • Music • Community sites • Targeted advertizing • Challenges: • Building critical size • Widget approaches vs. Walled Gardens • Search, Browsing, recommendations MSO = Multiple Services Operator

  20. CloudContent Powered by Many Sources of HD Content … Terrestrial TV 1080p DVC, Digital Camera HD Camera Phone STBs (Satellite, Cable, IPTV) Blu-ray, HQ-DVD Media Players

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