Through Channel Marketing Automation. Delivered.

1. Through Channel Marketing Automation. Delivered. Outbound-powered, metric-fueled, AI-enabled TCMA.

2. Mission Statement: Empowering SMB, mid-market, and enterprise level businesses to leverage their To/Through channel partner communication and digital marketing strategy. This all happens via our true automated, AI enabled platform, which simply and seamlessly generates leads and drives sales. “We’re on a mission.”

3. Company Overview

4. The Problem: Part 1 100% of channel sales come from only 20% of partners. The other 80%, your “do-it-for-me” (DIFM) partners, are either unequipped or unmotivated to move your digital strategy down the pipeline. They just won’t do it. Sales you’re missing out on! “If you don’t market for your partners, it just won’t happen. Most don’t have the time or the skills to drive demand or maintain your brand.” —Jay McBain, Principle Analyst Forrester

5. The Problem: Part 2 There are dozens of channel marketing software “solutions” out there. BUT...they’re all are missing THREE key elements to solve Part 1: 1 They depend on the partners to come to the portal and use your content the right way. 2 Even if the partners do come, there are no metrics or data analytics in place. 3 Redistributing personalized, co-branded content is difficult and tedious for partners. So, again… They. Just. Won’t. Do it.

6. What xAmplify Offers PRM CRM Partner Portal That a and even some providers CMS TCMA don’t offer...

7. The Channel Approach “To the future!” Outbound-Powered Metric-Fueled AI-Enabled “It’s futile to send content when you can’t see who to follow up with. It’s a blind cycle. xAmplify’s two-tier metrics give you qualified leads--I now know who to call first.” —Sumith Satheesan, CloudStride

8. Our Key Value Proposition Increase your channel sales revenue while saving you time, money, and (wo)man power.

9. How We Make this Happen A truly automated, outbound solution to crank your partner marketing and comms at scale. Two-Tier Metrics to give insight on both partner and end-user behavior. Scheduled, personalized, and locked brand content to maintain brand voice. Digital content hub to store and manage email, social media, and video assets. To-channel communications to deliver sales enablement materials. Co-branded through-channel email and social media content with built-in partner logo merge to deliver digital strategy to partners. Automated, outbound campaigns let partners redistribute and deliver your content downstream in as few as 5 clicks.Automated email delivered to partners when a new campaign is available for redistribution. A dashboard showing partner redistribution and lead generation metrics. A dashboard showing downstream end-user open rates, click throughs, video views, and watch time. Two-Tier Metrics deliver trackable lead registration and resolve channel conflict. Two-Tier Metrics revealpriority partners and campaign effectiveness for optimal content delivery. Personalized content experience delivered via easy segmentation by industry, vertical, business size, region. Locked-in campaign design with limited partner customization delivers consistent brand messaging and visual identity. Easy-to-set-up launch scheduling and auto-sequencing workflow for drip campaign automation. AI learns and adjusts to customer behavior patterns to deliver content at exactly the right time. Over 10 email templates to guide quick and compelling campaign design—or you can upload a custom layout.Video hosting, campaign design, and watch time data to deliver effective multimedia messaging. Social media module to deliver LinkedIn, Facebook, and Twitter posts to partners for fast redistribution. Plenty of space to store and organize videos, whitepapers, price lists, data sheets, and more.

10. Use Case 1: Reseller Partners Vendor co-markets with partners in 5 easy steps. • Leverage hundreds or thousands of partner relationships • Nurture downstream leads • Increase sales revenue for partners and vendor 2 1 3 4 5 Vendor uploads and segments their partner lists for targeted and personalized content. Vendor uploads digital campaign and sales enablement content such as e-books, videos. Vendor uses built-in templates to create beautiful through-channel campaigns that merge partner logos. Vendor schedules campaign launch and sets up drip sequencing via the Auto Response workflow. Vendor collects data from Two-tier metrics to refine campaigns, improve QBRs, and run deal registration.

11. Use Case 2: Referral Partners Partner sends sales training content to vendor sales teams in5 easy steps. • Leverage complimentary SaaS companies • Maximize sales enablement to get qualified referrals • Save time and cost on “lunch & learns” 2 1 3 4 5 Partner segments lists of AEs and CSMs or Partner Account Managers. Partner uploads product, pricing, messaging information, and instructional videos. Partner uses built-in templates to create training material or sales campaigns to send to vendor. Partner launches sales enablement content to vendor sales team. Partner can view data on vendor engagement, such as opens, views, and watch times, to best leverage SPIFs.

12. Market Advantage of xAmplify Today’s outdated TCMA software such as PRMs and Partner Portals are currently supporting the 75% of indirect sales happening globally. ...But they’re not doing the whole job, which means you’re missing out. 75% of all global sales are made via indirect channels. “The CRM stage started in the 1990s...The marketing automation stage began to grow around 2008...The third stage in sales and marketing will be anchored around through-channel marketing automation.“ —Jay McBain, Principle Analyst Forrester

13. How to Get Started We offer pricing that matches your budget and needs. We have simple tech, no big installation. You simply register and start right away. Ours is an easy to implement, intuitive dashboard for quick adoption. Upload your lists and get going.

14. Thank you