10 likes | 185 Views
Mary Kay India Shampoo and Conditioner Market Potential: Non-oil Products and Three Shampoo Platform. 2009 Hair Care Category Sales: $14.0 Billion Conditioner/Shampoo (%) x .___ $ Billion. Conditioner (__%) $ 6.01 Billion. Shampoo (___%) $ 5.33 Billion.
E N D
Mary Kay India Shampoo and Conditioner Market Potential: Non-oil Products and Three Shampoo Platform 2009 Hair Care Category Sales: $14.0 Billion Conditioner/Shampoo (%) x .___ $ Billion Conditioner (__%) $6.01 Billion Shampoo (___%) $5.33 Billion Non-Oils (___%) $3.2 Billion Oils (___%) $2.13 Billion Oils (___%) $2.40 Billion Non-Oils (___%) $3.61 Billion Retail Channel (_____%) Direct Selling (____%) Retail Channel (____%) Direct Selling (____%) Shampoo Platform (All Three) Cosmetic 50-55% Anti-dandruff 20-25% Damage Repair 20-25% $129,960,000 $115,200,000 Prestige Price (___%) Mass Price (___%) Prestige Price (___%) Mass Price (___%) $16,894,800 $14,976,000 Rep. Coverage (____%) $23,903,100