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Wrap Up and Action Planning Kirsti Mijnhijmer 22 April 2009, Copenhagen

Wrap Up and Action Planning Kirsti Mijnhijmer 22 April 2009, Copenhagen. Summing up. How the programme can assist in promoting (the development of) products/services Project websites should promote products/services: business perspective with communication strategy at the centre

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Wrap Up and Action Planning Kirsti Mijnhijmer 22 April 2009, Copenhagen

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  1. Wrap Up and Action Planning Kirsti Mijnhijmer 22 April 2009, Copenhagen

  2. Summing up • How the programme can assist in promoting (the development of) products/services • Project websites should promote products/services: business perspective with communication strategy at the centre • Project websites should be adapted to target audiences • Project websites should justify invested funding and look professional • Plan your project website carefully and be aware of e.g. usability, writing for the web

  3. Next Steps • Information & Communication Seminar • 17-18 June 2009 in Laukaa, Finland • International PR Company Pinnacle • Focus on solid communication strategy, business perspective, PR strategy, evaluation • Communication handbook • Use your feedback to improve promotion of products/services

  4. What to do when you get back to your desk? • Suggestions: • Based on NPP expectations, how can we improve our project website? • Think, then do: work in short bursts • Plan: timeframe, budget, staff resources • Designate a person/partner responsible for the website • Skills analysis: do we have all skills and experience necessary for a successful website? If not, what are the options? • Monitor progress, tell us about your successes • What other questions could be appropriate?

  5. Thank You for Listening!www.northernperiphery.eu

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