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WELCOME

WELCOME. To Your North Carolina Medical Board. Dale Breaden | Director Dena Konkel | Assistant Director. Public Affairs Department. Dale Breaden | Director Dena Konkel | Assistant Director.

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WELCOME

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  1. WELCOME To YourNorth Carolina Medical Board Dale Breaden | Director Dena Konkel | Assistant Director

  2. Public Affairs Department Dale Breaden | Director Dena Konkel | Assistant Director Goal:To further the work of the Board in benefiting and protecting the people of North Carolina by keeping the public and regulated professions as well informed as the law allows about the responsibility and activity of the Board. This effort involves both effective communication and education.

  3. Public Affairs Department • Idea and Purpose of the Public Affairs Program The Public Affairs Program exists to represent within the Board the public’s and the professions’ need and right to know. The media, print and electronic, are the best and most effective route to the ears and eyes or of the public and professions. • Guiding Principle The key is truth. Once the media, the public, and the professions understand the Board will always be honest, responsive, and forthcoming, its integrity will be clear and its credibility established. Public disclosure and transparent operations are essential.

  4. Public Affairs Department • Educational/Informational Effort Truth, public disclosure, and transparency also shape the educational and informational role the Public Affairs Department plays. The material and data the Department disperses, in a wide variety of forms, provide assistance and guidance to both the public and the professions, enhancing understanding, and encouraging change. This also contributes to the Board’s prevention and professional education efforts. • Our North Carolina Effort The Public Affairs Department was established in 1995. The Board committed itself to a substantial investment in opening its doors to the people and professions it serves. It reaches out to the public and the regulated professions of the state in the following ways.

  5. Public Affairs Department • Forum • 1996: quarterly mini-journal begun • Web Site • 1996: information posted, basic data on practitioners • 1998: enriched home page established • 2000: unique Web address created • 2000: full public record of Board actions on line • 2003: Entire archive of Forum went on line (1996-present) • 2004: “Fondly, Carolyn” feature put on line permanently

  6. Public Affairs Department • Media Relations—All begun in 1995 • Contact Lists (key media leaders in state) • Responsiveness (immediate answers to media questions) • One-Day Internship (invitations to reporters to visit Board) • Hearings (inform media of Board hearings of interest) • Charges (alert media to charges regarding their local practitioners) • Agendas (send Board agendas to media a week in advance) • Annual Board Action News Release—Since 1996 • Became first Board to release a detailed board action report to the public each year.

  7. Public Affairs Department • Bimonthly Disciplinary Action Reports—Began in 1995 distributing to media and others • Immediate Disciplinary Reports—Began in 1996 distributing to media and others whenlicenses revoked, suspended, surrendered • Notice of Charges and Allegations—Began in 2005 distributing to media and others in the area where the practitioner practices or resides. Charges are sent within eight days or when they are served. • Talks by Members/Staff to Public/Professions— Began in 1995 • Brochure— First issued 1996, revised regularly, new revision out soon • Relevant Clippings—Began in 1996 distributing to Board Members

  8. Public Affairs—Final Points • Radio/TV—Began in 1996 organized electronic media interviews • Toll-Free 800 Number Access—Initiated 1995 • Department reports Board actions to Federation of State Medical Boards and reviews annual FSMB summary report of board action data for accuracy. • It provides special project services and oversees Board library. • It is, in a sense, a de facto quality assurance group--catching the few inaccuracies that sometimes occur in the documents and reports that come to it daily from other departments. • Each piece of the Department’s program is important to its success—the anchors are the Forum, the Web site, and its relationship with the media.

  9. NCMB Web Site

  10. Questions

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