Branding Agency – Ultimate Hunt of Start-ups

1. Branding Agency – Ultimate Hunt of Start-ups

2. Brands are not made in a day. It’s more than just logo. Every component defines identity. It primarily consists of logo design package. In addition to that it is a colour palette, design palette, logotype, name and symbol, tagline, tone, typeface and so on...

3. Though creative has no definition but certain maxims are proving critical for logos. It needs to be simple, memorable, timeless, versatile and appropriate. But one has to work with all facets of your brand. They should be consistent with each other. Speak one language!

4. After client brief, the agency is expected to have a grip over client’s corporate image, what should be its visual aspects and what should be its identification. Perceived! Great! The design has to pass three mandatory stages – Wireframes, mockups and prototypes.

5. But the key to selling the brand lies in brand voice. It’s a complete soul searching process. This helps create compelling content. Should sound meaningful to your audience! It doesn’t just mean writing! As when it is used for branding it becomes marketing. It works bi-directionally! For high user engagement and profitable customer actions.

6. For strong messaging content needs the support of design. Present time demands infographics! Designers need to have complete hold of content. Both should look great together. They should communicate effectively. Even the website coding should follow the brand voice!

7. Sometimes it’s not the identity but the story of the brand that excites people. The content of the photo and video should be strong enough to do that. Once all these strategies are meaningfully implemented start-ups evolve and scale quickly. But then the progress should be on-track. This confirms a quick brand success.

8. At initial stage, start-ups need the support of path-breaking agencies. Start-ups can then evolve as change-makers and rule-breakers. The main job of any agency is to create, plan and manage various branding strategies.

9. For start-ups, branding agencies these days use latest digital tools with a customized approach. Doing same they at times deliver unique branding with a thoughtful and agile methodology. After all desirable results can only be delivered through collaborative ideation.

10. The identity should be established in a way that it doesn’t need any other promotional activity. In other words, it should take the brand beyond advertising and marketing activities. Start-ups do have a lot of expectations from their agency for two reasons. One is that they don’t have an expanded budget. Another is that they have limited resources for marketing.

11. The aura of Digital marketing will sensationalize the ‘phygital’ world of end users. This leads to the horizon of both physical and digital world. Out-n-out start-ups need a trustworthy and empathizing brand.