1 / 9

Mobile App Marketing – Is it Tough?

If somebody needs to promote their services in a current digital boom they would definitely do it through Digital media like mobile app marketing, online marketing etc. Explore more >>

smartech12
Download Presentation

Mobile App Marketing – Is it Tough?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Mobile App Marketing – Is it Tough?

  2. If somebody needs to promote their services in a current digital boom they would definitely do it through Digital media. It is a hard time for Marketing managers of various companies. Getting a cost-effective digital solution for their product promotions is what they are looking for. Whether its web or mobile?

  3. With growing number of Mobile users, mobiles won this competition! But nothing survives in this world without a proper strategy! Mobile apps are no different. Any strategy can’t guarantee success. But if it is full proof then success is ensured. The end-users have different mobile behaviours. The market needs to be tapped as per that.

  4. The market division also follows a rigorous age difference being youth, professionals and senior citizens. As per human behaviour youths tend to drive by technology such as iPhone and Android, professionals are driven by business phones or tablets and senior citizens want social engagement.

  5. Though a different notion can be established! By studying the traffic visiting over mobile website the visitors would be segmented. As per the type of devices they use and interests they have. The main aim is to benefit the customers. One need to remember that web marketing is different from app marketing.

  6. Marketplace for apps is at boom nowadays. The social networks for both the platforms also differ nowadays. An immediate feedback request can also help rate your app. It will also get a real-time connectivity with the target market.

  7. This way one can monetize through ad sponsorships. Once it is through, the processing starts. Planning, building a team, publicizing and advertising, gathering user information and right mobile platforms are parts of this process. The timeframe is also a constraint for the right strategy. Is the promotion short or long term. Long-term association calls for planning, maintaining and executing the entire process.

  8. A commercial venture raises the price of the app automatically. The pricing aspect needs further planning and strategy. Once the marketing part gets over technology comes in. Bulk SMS is a cost-effective strategy to outreach huge customers in a short span of time. This is direct and loved by every audience.

  9. What all sells through app marketing is user navigation. Plus user should get time to time alerts for any information. Other than mobile websites, the latest trend is mobile app peculiar for a specific product or service. The high number of downloads is the selling point here. But the budget would be different forMobile App Marketing companies.

More Related