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Citizen Media

Citizen Media. The Business Model of Next Generation Mobile Broadband. Presented by: Iskandar Zulkarnaen (Community Editor KOMPAS.com). Jakarta, June 8, 2011. CITIZEN MEDIA. refers to forms of content produced by private citizens who are otherwise not professional journalists.

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Citizen Media

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  1. Citizen Media The Business Model of Next Generation Mobile Broadband Presented by: Iskandar Zulkarnaen (Community Editor KOMPAS.com) Jakarta, June 8, 2011

  2. CITIZEN MEDIA refers to forms of content produced by private citizens who are otherwise not professional journalists. It’s also refers to the ways in which audiences can become participants in the media using the different resources offered.

  3. CITIZEN JOURNALISM is the act of citizens playing an active role in the process of collecting, reporting, analyzing and disseminating news and information. —Shayne Bowman and Chris Willis, Penulis We Media: How Audiences are Shaping the Future of News and Information

  4. Mainstream vs Social Media • BROADCAST: top-down news TV, Newspaper, Magazine, Website, etc. Advertiser Mass Media Organization Audience, Reader Dan Gillmor, San Jose Mercury News

  5. Mainstream vs Social Media • INTERCAST: bottom-up news Advertiser Reader Editor Komunitas Komunitas Reporter Dan Gillmor, San Jose Mercury News

  6. OhmyNews, Korea (2000)

  7. NowPublic, Canada (2005)

  8. CNN iReport, USA (2006)

  9. Stomp, Singapore (2007)

  10. Kompasiana, Indonesia (2008)

  11. Alexa Comparation

  12. Alexa Comparation

  13. KOMPASIANA is the biggest Citizen Media in Indonesia. Users are allowed to publish their own news, experiences, opinions and ideas immediately.

  14. 24 hours THEME All content are managed and moderated Kompasiana Covers various topics & interests content format • NEWS • OPINION • FICTION

  15. Contents are managed as those of News Portal • Wide-range of Categories • Citizen Journalism is not limited to news as it relies upon user participation • Interactive Features enable users to be connected to each other • Rich online activities create brand engagement

  16. Features • Blogging • Social networking • Article Rating • Comment Rating • Comment & Reply • Messages

  17. Features • Activities • Messages

  18. Fact Sheet • Published Content • 300.000 articles • Registered User • 70.000 accounts Mei 2011 Mei 2011 Average content/day: 800 articles Within a month, a Kompasianer can post up to 4.691 comments 150 articles REP Admin Kompasiana | 07 June 2011| 15:30

  19. Fact Sheet • Unique Visitors : 4,5 million users • Pageviews : 6,7 million pages • Rank on Alexa : #41 in Indonesia *) per mei 2011

  20. Growth in 2010 • Published Content • 30.000  236.000 • Registered User • 12.000  58.600 Jan 2010 Dec 2010 Jan 2010 Dec 2010 2,8 million Dec 2010 122% 1,2 million UNIQUE VISITOR Jan 2010 • 6,3 million Dec 2010 82% • 3,4 million PAGEVIEWS Jan 2010

  21. Awards Marketeers Netizen ChampionsMarkPlus Best inCitizen JournalismPesta Blogger 2010

  22. Awards Asian Digital Media Awards 2010 Best in Digital Content – User Generated Content WAN-IFRA

  23. Highlight Kompasianer

  24. Highlight Content

  25. Highlight Content

  26. Highlight Content

  27. Highlight Content

  28. Highlight Content

  29. Online Activity

  30. Telkomsel Paling Indonesia http://telkomsel.kompasiana.com/palingindonesia

  31. iB Blogger Competition 2010 http://ib-bloggercompetition.kompasiana.com/

  32. Nokia Green Ambassador http://www.kompasiana.com/events/nga

  33. BRAND EXTENTION

  34. Blook

  35. Freez Citizen Media in print

  36. Freez Citizen Media in print

  37. Freez Citizen Media in print

  38. Freez Citizen Media in print

  39. ISKANDAR ZULKARNAEN – @iskandarjet • Community Editor KOMPAS.com, 2011 • Jurnalist KOMPAS.com, 2009 • Copywriter KOMPAS.com, 2007 • Journalist Republika, 2004 • S1  UIN Syarif Hidayatullah Jakarta, Perbankan Syariah, 2002 • www.kompasiana.com/iskandarjet • www.facebook.com/iskandarjetwww.twitter.com/iskandarjet • www.slideshare.net/iskandarjet • iskandarjet@gmail.com

  40. THANK YOU

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