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Fruition Consulting

Fruition Consulting. Sales and Marketing Plan Research. Background. Began in 2005 Marathon Club Marathon Club became NAIC – renewed contract NAIC referred to RG & Associates Current Contracts RG & Associates: Four, 1-2 day conferences a year NAIC: Two, 3- 4 day Conferences.

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Fruition Consulting

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  1. Fruition Consulting Sales and Marketing Plan Research

  2. Background • Began in 2005 • Marathon Club • Marathon Club became NAIC – renewed contract • NAIC referred to RG & Associates • Current Contracts • RG & Associates: Four, 1-2 day conferences a year • NAIC: Two, 3-4 day Conferences

  3. Where we are now… • Diana has been able to handle the workload on her own prior to now • First and only employee • Diana has been content and busy with focusing on just two contracts annually. • Considerations: Growth of Recon Recycling

  4. …Where we are headed • Considering expanding the business, taking on more annual contracts • Ideally would want to take the responsibility of overseeing all projects and employees would act as project managers

  5. The Growth of Fruition • Wants to have sales and marketing plan and ideas ready • Strategies other than mainstream methods • Certifications • Methods for lead generation • Considerations: All prior business from relationships and networking

  6. Small Business Certifications • Event Industry Associations • Social Media Methods:

  7. Small & Minority Business Certifications • Resources and certifications are available through the SBA and MBDA • Small Business Certification • Women-Owned Small Business and Economically Disadvantaged Women-Owned Small Business • HUBZone

  8. Industry Associations: Industry Associations: ASAE: American Society of Association Executives GMIC: Green Meetings Industry Council ISES: International Special Event Society MPI: Meeting Professionals International PCMA: Professional Convention Management Association SGMP: Society of Government Meeting Professionals Benefits: Networking events on the local, regional, national, and international levels Membership directories Educational events Industry articles on the latest news, trends, etc.

  9. Suggested Associations: • GMIC: Green Meetings Industry Council • Valuable credibility in combination Diana’s experience • Offers three education levels, the top one being an “expert” in sustainable events • SGMP: Society of Government Meeting Professionals • CGMP – Association exclusive certification • Will tie into small business certifications and biding on government contracts • Ideal Fruition business, “plug and play” meetings, a series of conferences etc.

  10. Social Media in Small Business Goals: Build relationships Consolidate pertinent news and resources from industry associations and agencies Facilitate knowledge sharing.

  11. Social Media for Fruition • Not targeted to the average consumer • Efficient means of consolidating information all in one place • Online entities, forums, special “hashtags”, etc. • Latest trends, articles, news, and educational opportunities • Manageable

  12. Twitter Guide for the Hospitality Industry • #CSR – Corporate Social Responsibility • #engage365 – community for events professionals interested in social media for events and conferences. • #eventprofs – This is the most commonly used hashtag in the events and meetings industry. • #greenmeetings– Like GMIC, this is another hashtag used to help others find your green meeting tweets. • #hybridevents – #Hybrid, #Hybridevents, and #Virtual are all hashtags used among #eventprofs.

  13. Associations in Social Media

  14. Agencies inSocial Media

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