1 / 12

Creating the Enterprise Social Media game plan

Creating the Enterprise Social Media game plan. Social Media/CRM/311 Customers. Agenda. Why Enterprise Social Media? Creating and Structuring the Team Enterprise Components Potential Technologies/Applications Developing Measureable Goals Monitoring Tools Measuring the Impact

sonel
Download Presentation

Creating the Enterprise Social Media game plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Creating the Enterprise Social Media game plan

  2. Social Media/CRM/311Customers

  3. Agenda • Why Enterprise Social Media? • Creating and Structuring the Team • Enterprise Components • Potential Technologies/Applications • Developing Measureable Goals • Monitoring Tools • Measuring the Impact • Case Studies • Comparative Analysis

  4. Benefits of an enterpriseprogram • Cost savings and efficiency • Improved services • Create workforce efficiencies • Helps develop scalable infrastructure • Enhances transparency • Develops an Open Data platform to share data with citizens

  5. Key Collaboration Features • Outcomes and accountability • Bridging organizational cultures • Leadership • Clarity of roles and responsibilities • Participants • Resources • Written Guidance and Agreements

  6. Enterprise Components • Contact Information • Organizational Information • Processes and Regulations • Neighborhood Information • Policy and Performance • Documents/Forms • Transactional data • Offline Participation Information • Online Interactivity & Participation • Transparency and Accessibility

  7. Participatory Content • Council meeting information • Opportunities to participate in offline events such as hearings or commissions • Grants, training, technical assistance • Volunteer opportunities • On-line opportunities such as blogs, comments forms, electronic town meetings • Opt-in options for RSS feeds, Twitter, email alerts, etc.

  8. Transparency & accessibility • Language availability • ADA compliance • Privacy and security updates • Accessibility to data via on-line search, downloading, and transactional data • Downloadable forms • On-line chat • On-line transactions

  9. Policy Issues • Determine goals and objectives for using social media tools • Bring together a multi-functional team including all stakeholders from communication, legal, technology, HR, and program units • Identify existing policies that apply to the use of social media tools • Discuss conflicts or inconsistencies between proposed and existing policies and procedures

  10. Engagement Continuum Inform Incorporate Consult Collaborate Empower Objectives • Provide info to citizens and assist in understanding it • Secure feedback on analysis, alternatives, and decisions • Work with the citizens to ensure that concerns are understood and considered • Partner with public in each aspect of the decision and providing potential solutions • Place the final decision in the hands of the public Tools • Data sheets, website, open houses • Pubic comments/ meetings, focus groups, and surveys • Workshops and polling • Advisory committee, consensus building • Citizen juries, ballots, delegated decision-making Source: Int’l Assn. for Public Participation (IAP2), 2013

  11. Contact Information Spencer Stern 773.965.1650 #spencerstern1 spencer@sternconsultinginc.com www.sternconsultinginc.com Change Management Blog http://www.govloop.com/profiles/blog/list?user=1l6nclusxlq6q

More Related