Wireless Handheld Applications : Today and Tomorrow

1. Wireless Handheld Applications:Today and Tomorrow September 8th 2005 Jason Flick Flick Software

2. Is it now? • IDC predicts: • The U.S. wireless infrastructure and application services market will pick up between 2005 and 2009 • Admits market was sluggish in early 2000 • My prediction on how it will happen: • They key is to partner for complete solutions targeted for each vertical Worldwide & U.S. Wireless Infrastructure and Application Services 2005-2009 Forecast May 2005Doc #33366Market Analysis

3. Overview • Mobile devices • Market data • Types • Mobile applications • Corporate • Personal • The future • Products • Where could Ottawa go

4. Handheld Devices • Device types & Players • Market Data • Future handhelds

5. Mobile Devices: Players & Types • PDAs • Mainstream • Custom / Rugged • Smart phones • Tablet PC • Palm one (Palm Source, Motorola ) • Microsoft (HP, Dell, Toshiba, Intel…) • Blackberry (RIM) • Symbol • Psion • Intermec • Nokia • Sony Ericsson • Blackberry • Microsoft (O/S) • Symbian (O/S) Microsoft (motion computing, Acer, HP, Fujitsu, Nokia?)

6. Handheld Operating System Shares 12,000 10,000 8,000 (000s) 6,000 4,000 2,000 0 2003 2004 2005 2006 2007 2008 Palm OS Microsoft powered Linux Other Microsoft – Increasing consumer demand in Europe and Asia PalmSource – Hurt by departure of Sony

7. Handheld Market • PDA Market Up or Down? • Research firm Gartner said 2004 PDA market numbers show that shipments grew by 6.6 percent • IDC's results said the PDA market declined by 13 percent (9.2m CY04) • PDA market transitioning from personal to business • Continued incremental technology improvements • Processors, memory, displays, connectivity • Successes with emerging solutions • Balancing of resources

8. Converged Devices 2005 • Tuesday, 26 April 2005 • Overall global shipments of smart mobile devices up 82% year on year in Q1 2005 • Converged devices (smart phones and wireless handhelds) up 137% • PalmOne growth slows to 1%, lead over RIM and HP shrinks • Fujitsu becomes second largest provider of Symbian-based handsets Source: (IDC, 2005) © IDC, 2005

9. 2005 Top 5 O/S • Symbian still the clear leader • Linux could become a large part (Nokia, and others fielding devices) • Palm coming out with Microsoft handset © IDC, 2005

10. Future Handhelds Types • Technology/Drivers • Projected keyboards • Roll out screens • Seamless wireless (WAN,Cell,LAN,etc) • Human-like voice interaction • Continued diversity • New, better PDAs • Merged functionality (Cell, PDA, Tablet, etc) • Single purpose (field force automation, etc) • Continued struggle for dominance • Microsoft will always be a big player • More flavours and players to come • Smart phone market wide open • PDA market quickly dominated by Microsoft

11. Mobile Applications • Corporate • Case studies • Future • Personal • Past & present • Future

12. Corporate: Business Trends • Handheld devices • More than just an executive personal organizer • Enterprises are purchasing PDAs • Mission critical business tools • Information access and entry anywhere anytime

13. Corporate • Extending existing applications to the mobile workforce • Primarily custom • Key to be integrated into current backend systems • Know how to measure “success” • Put significant effort into choosing the right device • If E-mail is key: Blackberry • If usability is key: Tablets or PDAs • If mobility is key: consider Tablets vs PDAs • If size and voice are key: Smart Phone (Symbian, Microsoft)

14. Corporate: Key Factors • Easy to Use • Discoverable features • Enforce a three to four-keystroke limit • Bookmarkable • Input-appropriate • Legible • Untethered peripherals • Secure • Authorization, authentication • Session persistence • Device-secure • Cost-Effective • Network cost-appropriate • Multimodal Characteristics of Mobile Enterprise Applications

15. Corporate:Handheld Devices in Use • Field Force Automation • Construction • Sales force/CRM • Remote control • Health Care • Access to patient background, prescriptions, drug interactions • View/track set processes • Retail • Inventory management • Very mature market for handheld devices • Long term technology investors • Government • Inspection • Law enforcement

16. Field Force Automation • Work Order based solution • Jobs sent down from central server • Can dynamically allocate as the day evolves • The transaction happens with the customer • Dozens of hardware software pieces needed Any Device Work order completed Customer Work order created

17. Efficiency Improved service Fewer errors Fewer hands Faster turnaround Eliminate steps Decrease costs (see above) Increased profits Business Value • Information is the fuel of business • Collect at source • Store centrally • Distribute widely

18. Personal Mobile Applications: Now • 10,000+ mobile software offerings • An application for almost anything you can imagine • www.handango.com • www.handmark.com • www.download.com • And many more

19. Personal Mobile Applications: Future • Payment • Security access • Replacement for desktop • Intel committed to XP on handhelds by 2009 • Location-based services • Locate closest stores or taxi • Locate products in a store • Location-targeted advertising • Personal media assistant • Magazines, movies, music, news

20. Overview • Mobile devices • Mobile applications • Future applications

21. The Future of Mobile Solutions • Where are they going: • Military • Health care • Museums • Retail stores (for the consumer) • Planes, trains and automobiles (Personal Media Assistants) • Online 3-D games • Workstation replacements • IP phone, Video conferencing • Connectivity • 3G, 4G, WiFi Hotspots • Add-ons: via Bluetooth, 802.15.x (PAN), UWB • GPS • Barcode • Remote sensors • Access to all your daily devices (car, Room) • Wearable displays

22. Our Focus

23. Mobile Interactive Guides • People expect • Information on demand relative to them • Consumers are getting smarter and expect more • Technology: • Can deliver rich experiences wherever needed • Can indicate where people are • Connectivity becoming ubiquitous

24. Mobile Interactive Guide • Mobile Interactive Guide • Presents new paradigm for visitor • Guides, informs, educates and entertains • Focused on: • Museums • Visitor Centres • Trade shows • Partners needed: • WiFi and Locate technologies • Content companies • Back end systems • IT management, etc

25. Museum Technology Eco System

26. Personal Medical Assistant • Help with informed consent • Doctors have less time per patient • Patients expect to know more • Patients are offered more options now • Cures for many ailments require months and years of treatment and each stage requires more knowledge

27. Ottawa the Wireless Mecca? • Intel • Digital Communities initiative • Currently 13 communities already (10 countries) • None in Canada.. 100 expected. • www.intel.com/technology/magazine/communications/digital-communities-0905.htm • Mobile MUSE • Cultural focused • 2010 Olympics is the goal • 2.5 million dollars from Heritage Canada • Ottawa needs something to put us “on the map” • Wrapped around a new congress centre • Government tourist initiative

28. Thank you

29. Handheld Business Solutions