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The Strategy Process Thinking.. Forming .. Changing ..

The Strategy Process Thinking.. Forming .. Changing .. . Thinking a) Intuitive & Creative - Not Just ‘Rational’. b) Use Imagination & Judgement - Not just Analysis & Logic. . Changing Old – “Evolution” More Gradual and fragmented than radical and coordinated New – “Revolution”

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The Strategy Process Thinking.. Forming .. Changing ..

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  1. The Strategy Process Thinking.. Forming .. Changing .. • Thinking • a) Intuitive & Creative - • Not Just ‘Rational’. • b) Use Imagination & • Judgement - • Not just Analysis • & Logic. Changing Old – “Evolution” More Gradual and fragmented than radical and coordinated New – “Revolution” Strategic Renewal - “Speed of change” Far reaching fundamental alternatives to the WAY WE DO BUSINESS meet and exceed market/ industry/ international demands & benchmarks Strategy Process Forming - Identifying - Diagnosing - Conceiving - Realising Shareholder Value Vs. Stakeholder Value Creating True Competitive Advantage and Best In Class

  2. GATS – What we doCustomer Partnership - “3D Strategy” Mutual Goals Business Impact Core & Non-Core • Profitability • Performance • Positioning $ TURNKEY EXECUTION DISCOVER DELIVER DESIGN Solutions.. Implementation.. Needs.. GATS in-house specialists Best in Class service partners Execute the solution Achieve Operational Excellence Design flexible solutions Strategic Brainstorming Establish Needs with customer Gain Share of Value Delivered GATS Value Proposition: We are Service Integration Specialists who will Operationally Execute

  3. Some Findings & Approach – 17th / 18th March 2008 Visit & Meetings(Discovery Process) • With Confidentiality signed, • fully respect engagement by both sides on “deep discussions” approach • information exchange – both ways • forthcoming Workshops as part of the “discovery process” • TAV 10 years old , 11,000 Employees in Airports , 17,000 with Construction. Employees - Company was 5,000 + employees 4-5 years ago • challenges of a rapidly growing business – moving from MENA region to the International arena • Preliminary Operational Objective – to find $4.0 - 6.0 million in Savings, for recovery within a 12 -18 month period

  4. Some Findings & Key Themes – 17th / 18th March 2008 Visit & Meetings (Discovery Process) • Challenge of Growth or more specifically - Profitable Growth outside MENA • MENA Experience vs European / Global Experience - Becoming an International Company • Internalisation vs Externalisation - KPI’s , SLA’s and External Benchmarks • Strategic Operational Analysis - i.e. Productivity & Efficiency Approach • HAVAS - Strategy, IPO preparation , resource management, IT evaluation, • TAV IT ‘Airport Business Suite’ - Product Commercialisation Initiative • TAV Construction Workshop • Process & Technology enablement • Value Proposition differentiation outside MENA • Relationship Management in Overseas Countries – outside MENA • Peer Review Process – half yearly basis – key selected areas • Work on TAV HR Theme - “Value creation through our employees” • From Academy to Global Centres Of Excellence • Institutionalising knowledge & skills • GATS Interim and On Demand Staff Support to TAV • Sales Development & Bid Support • Quality Management/Continuous Improvement • EH&S • Strategic Plan (GATS Theme) - “from optimising MENA to achieving Global Leadership”

  5. Workshop Scheduling – April 2008(Discovery Process) • TAV Construction Workshop 1 Day w/c 21 April • Process & Technology enablement • Value Proposition differentiation • Operations Workshop 4 Days w/c 21 April • Retail Operations • Property & Facilities Operations • Security Operations • Operations Centre & IT activities • Maintenance & Housekeeping Activities • HAVAS – Strategy, IPO preparation , resource management etc. • IT Workshop – Commercialisation 1 Day w/c 21 April • Supply Chain Workshop 1 Day w/c 28 April • HR Workshop 1 Day w/c 28 April • Strategic Workshop 2 Days w/c 28 April • Bid Support & Ideas • European / Global Partnering & RELATIONSHIPS • Strategic Plan - MENA to Global Leadership • Way Forward – Solution Design

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