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Logic modeling. “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to.” said the Cat. Alice’s Adventures in Wonderland by Lewis Carroll. Models.
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“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to.” said the Cat. Alice’s Adventures in Wonderland by Lewis Carroll
Models • “… draw upon a number of theories to help understand a specific problem in a particular setting or context.” • (Glanz, Rimer, & Lewis, pp. 27)
Planning Models • Like a road map • Present all possible routes you might take to develop, implement, and evaluate a program.
Planning Models PRECEDE/PROCEED MATCH CDCynergy
MATCH (Multilevel Approach To Community Health) • Developed in late 1980s • Used by U.S. Government • Applied when behavioral & environmental risk & protective factors for disease / injury are known & general priorities determined • Includes ecological planning – levels of influence
MATCH Figure 4.16: MATCH: Multilevel Approach To Community Health (Pearson Ed, 2012)
CDCynergy • Developed by the Office of Communication at the CDC in 1997 • First issued in 1998 • Developed initially for public health professionals at CDC with responsibilities for health communication • Developed for health communication but can be used with all health promotion planning • Available on CD-ROM; many versions (Pearson Ed, 2012)
CDCynergy P 6: Implement Plan P 5: Plan Evaluation P 4: Develop Intervention P 3: Plan Intervention (Is communication dominant or supportive?) P 2: Analyze Problem (causes, goals, intervention strategies P 1: Describe Problem (identify & define) (Pearson Ed, 2012)
Generalized Model for Program Planning (GMPP) Figure 4.18: Generalized Model for Program Planning (Pearson Ed, 2012)
Logic Models • Provides a picture of how your program works • Gives logical chain of connections showing what your program will accomplish • A series of “if-then” relationships
Logic Model Components • Situation • Influential factors • Assumptions • Resources/Inputs • Outputs: Activities + Participation • Outcomes/Impact
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Situation • What is the present problem?
Influential Factors • What factors may impact the program? • Within the person • Environment
Assumptions • Client is honest in providing information • Client will make a good faith effort to change practices or habits
Resources / Inputs • What is invested to the program: • Staff expertise, time, money/funding, materials, equipment, partners
Outputs (activities + participation) • Activities: what is done (events or actions) • Workshops, meetings, counseling, training, assessments, curriculum development
Outputs(activities + participation) • Participation • Who the program reaches: • Participants, customers, citizens
Outcomes / Impact • Program objectives • Short-term (learning) • Medium-term (actions) • Long-term (conditions)
Short-term outcomes • Learning (KAB) • Awareness • Knowledge • Attitudes • Skills • Opinions • Motivations
Medium-term outcomes • Actions • Behavior • Practice • Decisions • Policies • Social actions
Long-term outcome • Conditions • Social • Economic • Civic • Environmental