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Data and techniques of analysis in the study of the Second Republic electoral campaigns

Data and techniques of analysis in the study of the Second Republic electoral campaigns (1994-2008). An example : frequency in the use of the main communication media [ Cristadoro , 2007]. The question

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Data and techniques of analysis in the study of the Second Republic electoral campaigns

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  1. Data and techniquesofanalysis in the studyof the Second Republic electoralcampaigns (1994-2008) CristinaChianale

  2. An example: frequency in the use of the maincommunication media [Cristadoro, 2007] • The question • Principalmente, lei da dove ha ricevuto le sue informazioni sulla politica? • Methods • Two-wavessurveyaddressedto a nationalpanel (quantitative analysis) • Focus groups and in-depthinterviews (qualitative analysis) • Results • The first threecommunication media (2006): • National television news • Non-sportsnewspapers • Radio programs Cristina Chianale

  3. The II Republic electoralcampaigns Climateof opinion Media offer Public opinion Characteristicsof the electorate Cristina Chianale

  4. Political Tv shows Climateof opinion Media offer Public and media agenda Tv space “Winner” indicator Themes, issuesand events The relation beetwen news and vote Communication media The vote choice Mobilization and loyalty Abstentionism Internet use Tv preferences and vote Public opinion Characteristicsof the electorate Electoratesocio-demographicprofile Cristina Chianale

  5. Cristina Chianale

  6. Abstentionism Cristina Chianale

  7. Abstentionismanalysistechniques (elections1994-1996-2001) [Osservatorio sull’astensionismo elettorale dell’Istituto Cattaneo] Cristina Chianale

  8. Abstentionismanalysistechniques (elections1994-1996-2001) [Osservatorio sull’astensionismo elettorale dell’Istituto Cattaneo] Same sample: name, surname, age, gender, education, profession Vote: YES NO Cristina Chianale

  9. Abstentionismanalysistechniques (elections1994-1996-2001) [Osservatorio sull’astensionismo elettorale dell’Istituto Cattaneo] • Problems: reluctance in declaring the non vote • difficulties in contacting people due totheir social marginality • Solutions: sample ofvotersN=542 non votersN=520 • Same gender, age, residence area, towndimension Cristina Chianale

  10. Abstentionismanalysistechniques (elections1994-1996-2001) [Osservatorio sull’astensionismo elettorale dell’Istituto Cattaneo] • Participation • Interest in politics • Non-votemotivation • Politicalefficacy Cristina Chianale

  11. Participation: Wide rangeofactiveactionsand non-activeparticipatoryactions Interest in politics Knowledgelevelof some institutionalfigures and information level Non-votemotivation Può dirmi qual è il motivo per cui non è andato a votare? + “hot” and “cold” motivations Politicalefficacy 4 typesofelectors: “alienati”, “ostili”, “acquiescenti”, “attivi” Cristina Chianale

  12. (sometimes) complete methodologicalappendices Limits • Methodologically “poor” research • scarcely cumulative • scarcelyexplicited vs. (often) Cristina Chianale

  13. Thankyou Cristina Chianale

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