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The ECO Stars Fleet Recognition S cheme (Efficient and Cleaner Operations) Recognising the role of fleet operators in positively influencing local air quality Alan West. The ECO Stars F leet Recognition Scheme. The rationale behind the scheme
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The ECO Stars Fleet Recognition Scheme(Efficient and Cleaner Operations)Recognising the role of fleet operators in positively influencing local air qualityAlan West
The ECO Stars Fleet Recognition Scheme • The rationale behind the scheme • The role of the major vehicle fleets in the Local Transport Plan and Environmental Policy • Society’s image of commercial vehicle fleets • The recognition scheme • The role of Transport and Travel Research
Why a Care4Air Recognition Scheme? • At first sight unusual for Local Authorities to champion such a scheme • Partnership is the key to successful delivery of Local Transport and Environmental policies – vital when traffic pollution is often outside our control • Policies rely heavily on stakeholder support • Essential to promote best practice and encourage other stakeholders to adopt similar policies
The role of the fleet operator in the Local Transport Plan and Environmental Policy • Focus on the bottom line – maximising profitability based on very low margins • “Cinderella” working hard to reduce fuel use and improve the environment with little recognition • The importance of dialogue between local authorities and operators often underestimated
Society’s View of Commercial Fleets • “London Dirty Lorry tax. “ • “There is bound to be traffic and noise from lorries and these are only little lanes.“ • “The large lorries make their frequent deliveries and how will that affect road use, noise and pollution in the area? “ • “Fuming at traffic torment “ • “Plans to reduce the carbon dioxide emissions it generates throughout its bus and rail operations by up to 25 per cent.”
What is needed? -A solution that encourages dialogue and rolls out best practice • A high profile awareness raising campaign identifying vehicles and organisations adopting best practice • A method of getting the message out to a wider audience of the vital role of fleet operators • A scheme which allows the most efficient operators to stand out from the rest • One that allows policy makers to focus on the ‘not so clean’ operators
The Care4air Eco Stars Scheme • The scheme is about to be launched • The Care4air team have already begun to establish a dialogue with HGV and PCV operators, retailers, logistics specialists • Developing a “user-friendly” and “transparent” recognition process - that leads to improvements in local air quality and recognises best practice
A simple, practical and yet high profile, recognition scheme
The ECO Stars Fleet Recognition Scheme Chris Douglas Senior Associate Transport & Travel Research Ltd
ECO Stars – Aims and Objectives • FREE Scheme • Recognition to operators for existing best practice • Encourage use of further efficiency measures • Reduce fuel consumption – meaning reduced vehicle emissions and improved air quality • Raise awareness of role of fleet operators
ECO Stars – Target Audiences • Fleet operators of light and heavy goods vehicles, buses and coaches • All sizes of operators and sectors • Based in and operating within South Yorkshire • Other local businesses
ECO Stars – Key Messages • Operational efficiency = financial savings • (and improved environmental performance) • Effective fuel management is the foundation for success • Signing up to the scheme can raise profile and highlight efficiency credentials
ECO Stars – How it works • Recognition for individual vehicles • Euro engine standard, type of fuel used, exhaust after-treatment • plus ‘booster’ stars for in-cab technology • Recognition for overall operation • Proportion of fleet achieving minimum star ratings • Evidence of fuel management process, driver skills development, vehicle specification, use of supporting systems and performance monitoring
ECO Stars – Recognition Benefits • Star rating Certificate for overall operation • Individual star rating decals for vehicles • ‘Road map’ for improved operational efficiency • Advice from operational efficiency specialists • Guidance to progress to higher star ratings
ECO Stars - Contact For more details and to register interest: • Follow link on www.care4air.org website • Email ecostars@ttr-ltd.com • Call 01543 416416 and quote ‘ECO Stars’
chris.douglas@ttr-ltd.com 0117 907 4130 • mark.daly@sheffield.gov.uk 0114 2734 655 • chrisshields@barnsley.gov.uk01226 772452 • alanwest@barsnley.gov.uk 01226 772598