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How to Best Work with Brazilian Agents

How to Best Work with Brazilian Agents. The Association. - Founded in 1992. - 1 st association into the International Education field in Latin America. - Represents 90% of the international Educational market in Brazil.

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How to Best Work with Brazilian Agents

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  1. How to Best Work with Brazilian Agents

  2. The Association

  3. - Founded in 1992 - 1st association into the International Education field in Latin America. - Represents 90% of the international Educational market in Brazil. - Congregates 51 agencies members making an account of approximately 600 exchange program agencies in Brazil. - Non-profit civil society.

  4. Our Mission “Develop, facilitate and promote global education, aiming for a better relationship among nations and personal development.”

  5. Belta Regional Coordinators. Norte / Nordeste Bahia Centro-Oeste Minas Gerais Rio de Janeiro São Paulo Paraná Santa Catarina/ Rio Grande do Sul

  6. 51 BELTA Agencies

  7. 600 exchange program agencies operating in Brazil. Franchisee, outlets

  8. The Associates

  9. - Belta oversees the excellence of services offered by its associates – in order to elevate their appraisal under the eyes of the consumers market and international partners. - Admissions of new members: upon demonstration of integrity before the market and a conduct in accordance to the Bylaw and association’s Code of Ethics. - Partners are commitedtoacquainting, promoting, intermediatingandexecutingeducationandexchangeprogramservices - such as: courses, internships, volunteerandpaidworkandeducational/cultural programs – in Brazilandoverseas.

  10. The Magazine

  11. - AnnualIssue; - General Information for Students; - Articlesandnewsregardinginternships, exchangeprograms, languagecoursesaroundthe world, etc;- Associate’s Profiles andInformation; - 30,000 copies distributed for free; - Targetedon final clientsandstudentsall over Brazil.

  12. The Website

  13. - 30.000 visits per month. - 36,000 registered users. - Search Engine - Important tool which lists Belta’s members according to each language and program interests. belta.org.br

  14. InternationalPartnerships INTERNATIONAL ORGANIZATIONS: - FELCA FOREIGN EDUCATIONAL ORGANIZATIONS: - Responsiblefor promotingtheir countries as InternationalEducationdestinations in Brazil - Belta’srole: articulateFEOs – instructsBelta’sagents in regardstoeducational system, studyandcourseprograms, recognizedschoolsand general informationabout visas andrequireddocuments for countries involved

  15. PartnershipsAllow • Participationof BELTA atotherinternationaleducationalexhibitions, suchas: ALPHE Workshops, Imagine Canada, ICEF Workshops, UK Universities.

  16. Promotion in Brazil

  17. Brazilian Exchange Club • Partnership with Embratur • Purpose: internationally promote Brazilian programs that focus on foreign students through the promotion of “Study in Brazil”, consolidating the country as an important educational destination.

  18. Brazilian Exchange Club • Partnership with Ministry of Tourism • Purpose: drive a better performance of the Studies and Exchange Travel segment. The pilot program ProBEI – Brazilian International Education Program – was created at the city of São João del-Rey, aiming for a future application on a national scope.

  19. studyinbrazil.org

  20. BRAZIL - 190.732.694inhabitants 6th largesteconomy in theworld! Numberone in LatinAmerica

  21. MainsourcesofinformationaboutInternationalEducationtotheLatin American students School Agents EducationalConsultants Country office for thepromotion ofinternationaleducation Foruns, exhibitionsand workshops Newspapers Students Internet Magazines Family andFriends TV and Radio International Offices (HEI)

  22. BrazilianStudents Age Up 17 years old From 18 to 30 years old From 31 to 50 years old

  23. BrazilianStudents Languages Course High School Summer Camp Vacation Package Work Programs Post graduation Other Education

  24. MostAttractive Countries Canada USA UK Ireland Australia Spain New Zealand Other

  25. BrazilianAgents

  26. Whythey are important? - Representthepartner in another country - Market thepartnerstothespecifictarget, throughseveralpromotionalactivitiessuchas: • distributionofmaterial; • participation in fairs; • advertisement in websites; • organizationofpresentationstostudents.

  27. Whythey are important? - Providestudentsofqualityand in high number for theirpartners; - Provideinformationaboutthe local market; - Help toincreasethenumberofapplications; - Providethestudentswitheveryinformationnecessary prior tothetrip.

  28. Whythey are important? - Lowcostandlowrisktorecruitinternationalstudents; - Aloweasyandfastaccesstothe local market; - In LatinAmericatheagents play a veryimportantpart in helpingstudentschoosethebestexperienceabroad.

  29. TheirJob - Recommendthemostsuitablecitiesandschoolsaccordingtothe profile ofeachstudent; - Giveeveryinformationaboutservicesincluded in theprice; - Do thebooking procedures andorientationaboutneededdocumentation;

  30. TheirJob • Deliver to the students the confirmation of services and provide additional information prior to the trip: courses, accomodation, transfers, flight ticket, travel insurance, train and bus tickets, discount cards, etc. - Offer financial eases.

  31. Howto build aneffectiverelationshipwithyouragent

  32. - Keep a regular communication; • - Provide marketing assistance; • - Visit and organize training workshops to the agent’s staff regularly; - Pay on a commission basis; - Work with a written contract and review it periodically.

  33. Howto build aneffectiverelationshipwithyouragent -Provide financial and non-financial incentives; - Organize FamTrips.

  34. BrazilianAgents Follow-up duringand afterthecourse • The workoftheeducationalconsultants does notfinishwhentheprogramissoldorafterthestudenthastravelled. • Thereis a “long-distanceaccompaniment” thatlastsuntillthestudentreturns. • The agentsgive a post-study feedback totheirpartners.

  35. LanguageBarrier • The agentsprovidealltheinformationwith a local language as manystudentsandparents do notspeak a foreignlanguage. • Besides, Brazilianfamilies are familycentered. The agentworks as a bridge betweenthemandtheschoolortheaccommodation.

  36. ConsumerGuide Compensation for Damages COMPLAINTS AND DISPUTES • Consumerrightsresultingfromeithercontractualprovisionsor legal regulationsapplicable are challengedwhensuppliers do notperformtheirobligations. • Referring a complainttothesupplierortopublicorprivateentities, ortaking a case tocourt are coursesofactionavailabletoconsumerstosettle disputes andprotecttheirrights.

  37. ConsumerGuide SUPPLIER’S LIABILITY • The Consumer Defense Code (CDC) distinguishes between two types of liability: on the one hand are defective quality or inaccurate quantily of goods or services; and on the other the damage caused to consumers, the so-called consumer accidents.

  38. ContactInformation • Mr. Carlos Andre Gati Robles Presidentpresidencia@belta.org.br • Mr. Marcelo AlbuquerqueFinancial Directormarcelo@belta.org.br • Ms.Vilma Santos Gomes Operational Directorvilma@belta.org.br • Ms.NeilaChammasInstituition Relations Director EmeritusAdviser: Ms. Maura de Araujo Leão Financial Council: Mr. Felipe Trigo Ms. Derci Gonçalves Soares Jardim Ms. Carla Amaral EthicsCommittee:Mr.Thiago España Ms. Ana Beatriz Faulhaber Mr. Allan Mitelmão Ms. Mariglan Gabarra Executive Director mgabarra@belta.org.br Av. Paulista, 2006 - cj. 507 São Paulo, SP - BrazilCEP.: 01310-926 Tel: (55 11) 2638.9663belta@belta.org.br www.belta.org.br

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