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Get your Bishop on Twitter… and keep him there!

Get your Bishop on Twitter… and keep him there!. Annette Gonzales Taylor Director of Communications, Catholic Diocese of Dallas Cynthia Gill Bates New Media Specialist, Catholic Diocese of Dallas. Why should your bishop be on Twitter?.

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Get your Bishop on Twitter… and keep him there!

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  1. Get your Bishop on Twitter…and keep him there! Annette Gonzales Taylor Director of Communications, Catholic Diocese of Dallas Cynthia Gill Bates New Media Specialist, Catholic Diocese of Dallas

  2. Why should your bishop be on Twitter?

  3. And they were all filled with the holy Spirit and began to speak in different tongues, as the Spirit enabled them to proclaim. Acts 2:4

  4. Believers are increasingly aware that, unless the Good News is made known also in the digital world, it may be absent in the experience of many people for whom this existential space is important. - Message of His Holiness Pope Benedict XVI for the 47th World Communications Day

  5. Twitter Stats Monthly Active Users: 255 Million Daily Active Users: 100 Million

  6. Average time per month spent by users on Twitter: 170 Minutes

  7. Percentage of Twitter users that check Twitter multiple times a day: 29%

  8. Percentage of Twitter users that use it at least once a day: 46%

  9. Source: http://mashable.com/2014/03/05/american-digital-media-hours/

  10. Source: Catholic New Media Use in the United States, 2012 Center for Applied Research in the Apostolate, Georgetown University , Washington, D.C.

  11. Catholic New Media Use • 9% visit parish website regularly • 4% visit their diocesan website • 2% regularly use a website associated with one of the Church’s educational institutions (from elementary schools to colleges) • 2% regularly use a Catholic news website Source: Catholic New Media Use in the United States, 2012 Center for Applied Research in the Apostolate, Georgetown University , Washington, D.C.

  12. Source: Catholic New Media Use in the United States, 2012 Center for Applied Research in the Apostolate, Georgetown University , Washington, D.C.

  13. Catholic New Media Use One of the main concerns for the Church’s presence online • Reluctance by Catholic Church leaders to use the internet (42%) Source: Catholic New Media Use in the United States, 2012 Center for Applied Research in the Apostolate, Georgetown University , Washington, D.C.

  14. Image Credit: http://instagram.com/p/nm695/#

  15. Making the proposal Talk to your Bishop about getting on Twitter

  16. Step 1: Do your homework and have a plan

  17. What will be expected of Bishop?

  18. Find options to support Bishop with tweets

  19. Automated content?

  20. Select Technical Support and Graphic Design contacts

  21. Define chain of command for crisis management

  22. Step 2: Open the discussion with Bishop

  23. Make sure to say: EASY SIMPLE YOU CAN DO THIS!

  24. Show the benefits of a Twitter account

  25. Show examples of other Tweeting Bishops

  26. @BishopBarnes @BishopSeitz @BishopMorlino @OCBishop @bishop_conley@ArchbishpSample @CardinalSean @abp_carlson @Bishopoftyler @BishopStika

  27. Mentions: • A Tweet containing another user's Twitter username, preceded by the "@" symbol Negative Mentions – what should you do?

  28. Refine your plan as needed

  29. Refine your plan as needed

  30. Step 3: Get your Bishop set up on Twitter

  31. Sign Up for Twitter Select a good Twitter name! FirstLast - @BishopSeitz First_Last - @bishop_farrell @Bishop_Jenky Location - @Bishopoftyler (Strickland) @ArchbishopOKC(Coakley) Abbreviations- @BpDavidRicken @abp_carlson Catchy Phrase - @Pontifex @OCBishop (Vann, Orange County)

  32. Find people to follow

  33. Create a bio (160 characters) Bishop Kevin Farrell was appointed Seventh Bishop of the Diocese of Dallas on March 6, 2007 by Pope Emeritus Benedict.

  34. Twitter Graphics Header Photo 1500 pixels wide by 500 pixels high (Tip: Upload high-res or 3000x1000) Profile Photo 400 pixels by 400 pixels

  35. Step 4: Teach your bishop to use Twitter

  36. Easiest Way: Twitter phone app for iPhone or Android

  37. Tweet online: Twitter.com

  38. Twitter terms • Tweet • Retweet • @Replies • #hashtag

  39. Tweet: • 140 Characters of text • May include image • May include link Source: Twitter.com

  40. Mentions: • A Tweet containing another user's Twitter username, preceded by the "@" symbol Source: Twitter.com

  41. Reweet: • Sharing content of others with their handle • Two-click update Source: Twitter.com

  42. Reweet:

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