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National Team Competition – Sweetness level. You have been given 4 samples of common sugars dissolved in pure water. Please rank their relative level of sweetness. The most sweet sample as nr.1 and the least sweet sample as nr. 4 Fill in the form :. The obesity problem
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National Team Competition – Sweetness level You have been given 4 samples of common sugars dissolved in pure water. Please rank their relative level of sweetness. The most sweet sample as nr.1 and the least sweet sample as nr. 4 Fill in the form :
The obesity problem Sugar's role in the obesity problem Are some sugars more healthy than others ? Health & Nutrition aspects of sugars Lars Bo Jørgensen, Product Development Manager, Danisco Sugar Division
We eat less, but gain weight ... Source: 1. Danskernes kostvaner 1995. Levnedsmiddelstyrelsen og Danskernes kostvaner 2000-2001. Fødevaredirektoratet. 2. Ernæringsrådets nyhedsbrev, 2002 .
Our energy balance is not in control ENERGY OUTPUT ENERGY INPUT WEIGHT GAIN When energy intake is higher than energy consumption, energy has to be stored in the body => You gain weight !
Water 0 kcal/g Carbohydrates 4 kcal/g (17 kJ/g) (Starch, sugars, etc.) Protein 4 kcal/g (17 kJ/g) Fat 9 kcal/g (37 kJ/g) Alcohol 7 kcal/g (29 kJ/g) Where does the energy come from ?
Sugar supply/consumption per inhabitant in the Nordic countries kilos The graph is based on figures from "Food consumption in the Nordic countries 1965-1998, National annual per capita statistics", Nordic Council of Ministers 2001. Figures after 1999 are provided by the Swedish Board of Agriculture, Statistics Denmark, Statistics Norway and Statistics Finland.
Consumption of sugar sweetened products 1980-2001, Sweden Consumption of sugar sweetened products Soft drinks Litres/kilos a year per capita Lemonade, juice Candy and chocolate Ice cream Jam & puree Consumption of sugar sweetened products 1980-2001 kilos/year per. capita. Source Jordbruksverket
"Healthy" trends & concepts ENERGY NATURAL Low/no fat Low/no sugar Low/no calories Low/no carbohydrates Natural flavours Natural colours Fruit juice Fruit paste No artifical ingredients Organic FUNCTION Prebiotic Fibres Vitamins Minerals Low GI Low/no salt
New Nordic Diet Recommandations, 2004 Fat: Max. 30 E% Protein: 10-20 E% Carbohydrate: 50-60 E% Refined/added sugars should not exceed 10 E% Fibre intake 25-35 g/day 30 minutes physical activity per day Recommandations from the experts ?
How much is 10 E% sugar ? Woman ~ 50 g sugar = 14 cubes/day Man ~ 70 g sugar = 19 cubes/day Children 4-5 years = 30-35 g sugar/day 6-9 years = 40-50 g sugar/day 10-13 years = 50-55 g sugar/day
Watch the kids ! Development in sugar intake - % of daily energy intake E % Source: Udviklingen i danskernes kost 1985-2001 med fokus på sukker og alkohol samt motivation og barrierer for sund livsstil, Danmarks Fødevare- og Veterinærforskning. Afdeling for Ernæring 2004.
Shall we try to make a "copy" of our existing product, but with less sugar ? Shall we go for less sugar + less energy or "just" less sugar ? How to replace the functional properties of sugar ? Industry products with reduced sugars
A challenge The traditional product The wish for a new product 1800 kJ/ 100 gram 900 kJ/ 100 gram
A potential practical result 1800 kJ/ 100 gram 900 kJ/ 100 gram
The "simple" solution ! 1800 kJ/ 100 gram
Energy in sugars * dry basis