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Swedish ICT Market Overview

Swedish ICT Market Overview. Invest in Sweden Agency, October 2007. Long tradition of global activity. Source : Invest in Sweden Agency, 2007. “Sweden: a high-tech nirvana populated by fit armies of Internet explorers and early adapters unafraid of the next new thing.”. 1999.

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Swedish ICT Market Overview

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  1. Swedish ICT Market Overview Invest in Sweden Agency, October 2007 www.isa.se

  2. Long tradition of global activity Source: Invest in Sweden Agency, 2007

  3. “Sweden: a high-tech nirvana populated by fit armies of Internet explorers and early adapters unafraid of the next new thing.” 1999 Swedish ICT skills attracts attention 2003 2006 COMPETITION -- PLACES TO BEAT

  4. Synergies from Swedish high tech industries- Long tradition of complex system design • World’s first production of fly-by-wire fighters for unstable flight mode in subsonic speed • Pioneer in wireless and mobile communication systems • Premium car developer and leadership in heavy truck design • Dynamic R&D cooperation between university, industry and government

  5. Swedes like new technology • % of population • Mobile telephone usage, pop 100+ • Senior citizens own mobile phones 76 • Internet usage, population 80+ • Internet usage, corporations 99 • Broadband access, population 50+ • Computer density, population 77+ • Farmers using internet 87 Note: Total population: 9 100 000 Source:Exido, IMD etc

  6. Public sector helps drive ICT development • Availability 24-hours online • The virtual Swedish Customs and its “StairSec” • National Tax Board; Swedes file tax returns online • The Swedish Social Insurance Administration; most services and information are online • Swedish National Labor Market Administration; all services are online • Swedish Road Administration; service and information available online • Golden Link Prize for authorities with most innovative use of ICT

  7. World leader in advanced broadband- Fibre-to-the-home technology • Sweden is the most advanced country, where this technology is used by over 27 percent (European average is 1.4 percent) • 150 networks in Sweden offer FTTH services to clients and with the so-called CityNet Access scheme, these networks will be co-ordinated on a national level • 75 Percent of broadband connections are 2 Mb/s or more Source: Telecom Markets for Informa Telecoms & Medias Broadband Subscriber Database 2007

  8. Internet users Computers per capita 1. 1. Sweden Iceland 2. 2. US Sweden 3. 3. Denmark Denmark 4. 4. Switzerland Australia 5. 5. Norway Iceland 6. 6. Norway South Korea 7. 7. Netherlands Finland 8. 8. Japan Australia 9. 9. US Canada 10. 10. Canada Finland Advanced infrastructure Source: IMD World Competitiveness yearbok 2007

  9. Networked readiness index 2006-07 1. Denmark 2. Sweden 3. Singapore 4. Finland 5. Switzerland 6. US 7. UK 8. Japan 9. Germany 10. France Top player in ICT readiness Source: World Economic Forum

  10. Tech-savvy senior citizens • Nearly 80 percent over the age of 60 send digital photos or film clips to family and friends • An increasing number use the internet to download music: 23 percent over the age of 60 will do so this year • 50 percent over the age of 60 will shop online more in the next year • 23 percent read blogs regularly. One in ten would like to write their own blog this year Source:TeliaSonera survey 2007

  11. Total expenditure on R&D2005, Percent of GDP Source:IMD World Competitiveness Yearbook 2007

  12. Variety of centres of excellence- Selection of recent investments • Yahoo – mobile services (US) • Cambridge Silicon Radio – bluetooth and software GPS (UK) • Symantec – wireless security (US) • Electronic Arts – gaming development (US) • Google – online video collaboration (US) • Motorola – IP video (US) • Sirf – radio chip design for GPS and Bluetooth (US) • Checkpoint – mobile security (US/Isr) • Sogeti – software testing (Fr) • Oracle – telecom service delivery platforms (US) • General Motors (SAAB) – vehicle infotainment (US) • ZTE – wireless R&D (China) • Huawei – wireless R&D (China)

  13. A unique pilot market for 3G products & services • 20 of 70+ registered mobile companies were actively selling services during 2006 • 5 Mobine Network Operators (MNO) • TeliaSonera, Tele2, Telenor, 3 and Swefour • Approx. 15 active Mobile Vertual Network Operators (MVNO) of which 4 owned by the MNOs – Halebop, Tango/Optimal Telecom, Djuice and Glocalnet • 4 Universal Mobile Telecommunications System (UMTS) service providers sharing 2 networks, 97% coverage (population, 2007) • Digital Code Division Multiple AccessCDMA 450 mHz network covers 80+ percent of Sweden's geography (June 2007) • Regional wireless broadband networks being deployed (WiMax & UMTS TDD) • Fierce competition on city-wide WiFi networks Sources: PTS and others

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