Innovation and Creative Thinking

1. Innovation & Creative Thinking Trainer: Fadi K. Hamadeh

2. Innovation and Creative Thinking Topics 1. Creativity and Innovation Concepts 2. The Human Brain and Thinking Types 3. The Creativity Process & Characteristics of the Creative Work 4. Creative Thinking Techniques 5. Creativity Barriers and Strategies to Overcome them 6. Creative Thinking Skills Enhancement Strategies 7. Organization Role in Enhancing Creativity and Innovation

3. Competencies Needed at the Workplace K S Knowledge ةفرعم What you know… Skills ة راهم What you do… How you do it… Attitudes& Abilities هاجتا A ة ردق / What you can do…

4. Skills Needed for Management Top Management ايلعلا ةرادلإا Conceptual ةيركف تا راهم Interpersonal Skills ةيناسنإ تا راهم Technical ةينف تا راهم Supervisors نيفرشملا

5. Innovation and Creative Thinking Introduction: The topic of creativity has been receiving an increasing level of interest from individuals and organizations due to its relationship to renewal and change and the ability to achieve excellence. From a religious point view, the concept of creativity has been related to inception and creation from nothing. From a traditional perspective, creativity has been associated with specific domains like poetry, literature, and other arts, in addition to industrial inventions and scientific discoveries. The development of managerial thinking has led to a growing interest in creative thinking and innovation is to achieve excellence in the performance of individuals, groups and organizations and to find creative solutions to problems.

6. Innovation and Creative Thinking Topics 1. Creativity and Innovation Concepts • The concept of creativity • Relationship with innovation • Creativity and intelligence • Creativity and heredity • Theoretical approaches • Creativity engines 2. The Human Brain and Thinking Types 3. The Creativity Process & Characteristics of the Creative Work 4. Creative Thinking Techniques 5. Creativity Barriers and Strategies to Overcome them 6. Creative Thinking Skills Enhancement Strategies 7. Organization Role in Enhancing Creativity and Innovation

7. Creativity is the mental ability appearing at the level of the individual, group or organization. It is a process (reflected in thinking capacity), and it is a product (reflected in certain behaviors like those seen in solve problems) ..

8. Although many people use the terms creativity and innovation to refer to the same meaning, the majority of researchers distinguish between the two concepts. Some use the concept of creativity to refer to the mental process that will help us to generate ideas, while the concept of innovation is used to refer to the practical application of these ideas. From here shows that the relationship between the two concepts is a causal relationship as there is no innovation without creativity and the creative ideas remain mere ideas unless they were moved to the implementation phase through innovation.

9. Creativity & Intelligence Are all intelligent people creative? Are all creative people intelligent? It may seem that a sharp intellect and creativity go hand in hand! Indeed, the link between them is not as we imagine.

10. The relationship between creativity and intelligence needs to be clarified. If we consider intelligence as a general intellectual ability, then it differs from creativity, albeit the fact that they are related, because the creativity process is more specific and defined. Creativity is not a part of intelligence although it might be related to it. Scientific research has shown that very smart people are nor always creative, and that creative people are not always very smart. It is observed that that whoever gets very high marks on IQ tests is not always creative. Moreover, creative people do not get the highest scores in IQ tests. But with all of the above said, a number of studies points to a relationship between intelligence and innovation at the very high levels, i.e. when a person can characterized as a genius. This case is exemplified when we consider a large number of leaders and pioneers such as Al-Razi, Al-Shafi'i, and Ibn Khaldun; and from the west: Thomas Edison and Leonardo de Vinci among others.

11. IQ is a requirement for creativity; there must be a minimum acceptable level for creativity to exist; if this condition is satisfied, creativity then depends on other factors such as mental, psychological and environmental. With the development of the concept of intelligence and the emergence of the theory of multiple intelligence, it is now possible to explain the IQ differences between humans according to the various fields of creativity. It is not necessarily to have a high level of human intelligence in all areas in order to innovate in a specific area.

12. What is common among the following people? Al-Razi يزارلا Thomas Edison نوسيدا ساموت Louis Pasteur روتساب سيول Ibn Khaldun نودلخ نبأ Albert Einstein نياتشنيأ تربلأ

13. Creativity and Schooling How do we explain that a number of famous creative and innovative people did not do well while in school? The true story of a creative child: A child joined the town school, which was not teaching students at that time more than reading, writing and arithmetic. The school was using the stick to urge ”slow” boys -or idiots as they called them- to learn. The teachers were completely unable to read what is going on in the mind of their new student. He sat around drawing pictures, and listening to what others said. Often, he posed to them "impossible“ questions, but he refused to answer any of them, even when threatened of punishment by teacher. The children called him “idiot“, and he generally sat in the back of the classroom. One day, while a school inspector visited the classroom, the teacher complained about the behavior of the new pupil, saying: “this boy is deranged and slow and it is not worthwhile to keep him in school.” But with time, the boy became a renowned scientist, and the world has known him as "Thomas Edison." Edison, the American Inventor, is credited to have facilitated life to mankind by his many inventions, including: the phonograph, machine cinema, electric motor, electric battery, and the light bulb and more than 1,000 other invention.

14. Creativity and Schooling Schooling necessarily depends on following of specific curricula. And no matter how flexible this is, it usually evaluates students according to academic achievement and how much they absorb the curriculum. As a result, traditional schooling reveals intelligence, praises it, but shows negligence to creativity and innovation, and perhaps even suppresses them! Geniuses have often been accused of being “not too bright” and even “retarded” when they were in school.

15. Creativity and Heredity Is creativity connected more with . . . inherited talent, or acquired skills?

16. Theoretical Approaches to the Interpretation of Creativity Biological Theory: • This theory relates creativity to the nature of the anatomy and composition of the human brain • Each side of the brain responsible for different processes • Individuals are classified as creative on the basis of the part of their brain that is dominated by activity • Creative person uses the right half of the brain

17. Theoretical Approaches to the Interpretation of Creativity Psychoanalytic theory: • Freud is the owner of this world theory • Creativity is seen as an escape from reality to a fantasy life, to reduce frustration present in real life. • The creativity of the creative person is the result of subconscious mind and repressed desires, which caused him to be frustrated

18. Theoretical Approaches to the Interpretation of Creativity Theory of Human Needs: • The human behavior is linked to the extent of satisfaction of particular needs, and according to a particular sequence (Maslow Five-Needs Hierarchy) • The motive to satisfy the self-realization need is the one most linked to creativity

19. Theoretical Approaches to the Interpretation of Creativity Theory of Situational Effects: • Social and organizational factors, not biological or psychological characteristics of the individual, affect the creative abilities

20. Creativity Engines Problem Solving Self- Excellence Need Actualization Decision making Pleasing Others Leaving an impression Competition

21. Innovation and Creative Thinking Topics 1. Creativity and Innovation Concepts 2. The Human Brain and Thinking Types • Information about the Human Brain • The Two-hemisphere Theory • Balancing the Brain Utilization • The Whole Brain Challenge The Creativity Process and Characteristics of the Creative Work 3. 4. Creative Thinking Techniques 5. Creativity Barriers and Strategies to Overcome them 6. Creative Thinking Skills Enhancement Strategies 7. Organization Role in Enhancing Creativity and Innovation

22. Information about the Human Brain The brain is divided into three main sections: A - Cerebrum B - The Cerebellum C - The Medulla (Brain Stem)

23. Information about the Human Brain The brain is divided into three main sections: A - Cerebrum B - The Cerebellum C - The Medulla (Brain Stem)

24. A – Cerebrum •It forms the bulk of the human brain and is spherical in shape •Consists of two identical parts in the form of a hemisphere separated by a furrow. •It is covered with valleys and ridges which are called sulci or fissures for small and bigger valleys and gyri for ridges. Because of all the valleys and ridges the cortex is the biggest part of the brain

25. The Functions of the Cerebrum 1 – Awareness and recognition of all the sensations and knowledge 2 – It coordinates all the voluntary muscle movements of the body, such as walking, jogging and writing 3 - The Cerebrum performs all the mental functions unique to humans, such as perception, thinking and understanding Characteristics of the Cerebrum 1 - The right half organizes voluntary movements of the left side of body and vice versa 2 – There are specific regions dedicated to interpret each aspect of sense 3 – The 2 hemispheres are almost identically shaped.

26. B - The cerebellum The cerebellum is located under the cerebrum, and many fine gyri spread its surface The functions of the cerebellum 1 - To maintain the body's balance while performing movements in collaboration with the middle ear, such as walking, jogging and sitting 2 – To Organize of voluntary movements that we do automatically as in a habit like beating on typewriters and riding a bicycle

27. C - The Medulla (or Brain Stem) This is the part that joins the cerebrum and cerebellum with the spinal cord The functions of the medulla 1 – Transfers nerve pulses (orders or information from the senses) from the cerebrum or cerebellum to the members of the body through the spinal cord. 2 - Controls a large number of non- voluntary activities, such as increasing or reducing the speed of breathing, and the reduction of heart

30. Thinking Styles: The Whole Brain Model Logical Rational Big Picture Creative Organized Planned Interpersonal Feelings

31. Logical • Argue Rationally • Generalize from specifics • Problem-solve logically • Know the bottom line • Critical Analysis • Solve tough problems • Gather facts • Measure precisely • Make things work • Rational, unemotional • Consider financial aspects • Goals & outcomes • Realistic & present-oriented • Efficient

32. Organized • A rule and a place for everything • If it ain’t broke, don’t fix it • On time • Action-oriented • Approach problems practically • Stand firm on issues • Maintain standard of consistency • Stable leadership & supervision • Detailed plans & procedures • One thing at a time • Keep financial records straight • Neatness & protocol count • Disciplined & reliable • Order & control

33. Interpersonal • Attuned to people & group dynamics • Empathetic & nurturing • Experience is reality • Intuitive, understanding • Care about values • Recognize interpersonal difficulties • Helping, coaching, partnering • Participation & collaboration • Expressive, talkative, friendly • Spirituality • Personal growth • Build relationships & teams

34. Creative • See the “big picture” • Risk-taker • Recognize new possibilities • Integrate ideas & concepts • Bend or challenge established policies • Problem-solve in intuitive ways • Use metaphor • Originality & imagination • Curious & adventurous • Design/Artistic • Like variety & multi-tasking • Envision the future • Impulsive & playful

35. • Being Challenged • Analyzing & Diagnosing • Logical Processing • Finance & Numbers • Making Things Work • Solving Tough Problems • Clarifying Issues • Explaining Things • Dealing with the Future • Seeing the Big Picture • Inventing Solutions • Developing New Things • Providing Vision • Taking Risks • Integrating Ideas • Bringing About Change How I Like to Put My WHOLE BRAIN to Work • Administering • Attending to Detail • Being in Control • Building Things • Establishing Order • Timely Implementation • Planning Things Out • Providing Support • Coaching • Working with People • Communicating • Building Relationships • Expressing Ideas • Teaching/Training • Persuading People • Being part of a Team

36. Innovation and Creative Thinking Topics 1. Creativity and Innovation Concepts 2. The Human Brain and Thinking Types 3. The Creativity Process and Characteristics of the Creative Work 4. Creative Thinking Techniques 5. Creativity Barriers and Strategies to Overcome them 6. Creative Thinking Skills Enhancement Strategies 7. Organization Role in Enhancing Creativity and Innovation

37. Characteristics of Creative Work Characterized by the creative work three basic characteristics: • Fluency • Flexibility • Originality

38. The three basic characteristics of the creative work : Fluency: the ability to produce the largest possible number of ideas on a given topic. There is no doubt that the abundance of ideas is associated with fast thinking and with the ability to analyze and classify ideas, and to find links between them. Flexibility: the ability to change the state of mind in proportion with the situation or problem which enables the individual to deal with and respond to. Flexibility of thinking enables the individual to deal with different life situations spontaneously and to be ready to modify or change behavior in line with the requirements of the situation or problem. Originality: the ability to give a rare and uncommon response relative to others. This uniqueness in response distinguishes the creative process and work or creative product from the counterfeit and replicated items.

39. Qualities of the Creative/ Innovative Person Following is a list of qualities that describe creative innovators: • Challenges status quo • Curious • Self-motivated • Visionary • Entertains the fantastic • Takes risks • Peripatetic • Playful/humorous • Self-accepting • Flexible/adaptive • Makes new connections • Reflective • Recognizes (and re- cognizes) patterns • Tolerates ambiguity • Committed to learning • Balances intuition and analysis • Situationally collaborative • Formally articulate • Resilient • Persevering

40. The Creativity Process- Linear Model Preparation Incubation Verification Illumination

41. Problem Solving & Decision Making The Rational Model Steps 1 2 3 4 5 6 7 8 Problem Definition Problem Analysis Generation of Alternative Solutions Evaluation of Alternatives Choosing the Optimal Alternative Action Planning Implementation Monitoring and Follow-Up Creative Thinking Analytical Thinking

42. Innovation and Creative Thinking Topics 1. Creativity and Innovation Concepts 2. The Human Brain and Thinking Types 3. The Creativity Process and Characteristics of the Creative Work 4. Creative Thinking Techniques 5. Creativity Barriers and Strategies to Overcome them 6. Creative Thinking Skills Enhancement Strategies 7. Organization Role in Enhancing Creativity and Innovation

46. Creative Thinking Techniques Brainstorming  Mind Mapping  Challenge Accepted Concepts  OV (other’s view)  Reverse It  SCAMPER 

47. Creative Thinking Techniques: Brainstorming 1- Every idea is considered acceptable 2- No initial evaluation of ideas is permitted 3- The quantity of ideas is the main goal ... 4- Bldg on the contribution of others is encouraged 5- Expressing of opposing ideas is encouraged 6- A definite time limit is set

48. Brain Storming ينهذلا فصعلا • How can we reduce pollution?

49. Creative Thinking Techniques: Mind Mapping