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The Communication Process

The Communication Process. LESSON Ext 1. Module 3: Designing for Communication. Lesson Overview In this lesson, you will learn: Communication basics The basic mechanics of the human eye The role the eye plays in communication How the human brain processes vision

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The Communication Process

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  1. The Communication Process LESSON Ext 1 Module 3: Designing for Communication

  2. Lesson Overview In this lesson, you will learn: • Communication basics • The basic mechanics of the human eye • The role the eye plays in communication • How the human brain processes vision • The design basics as they relate to communication • Applying design principles to Web design

  3. Guiding Questions for Lesson 1 Have you ever said something that was misinterpreted by another person? Why are things that we say misunderstood? Have you had someone read an e-mail from you and misunderstand the message? What does the color red mean to you? Do you think it means the same thing in all cultures? How can communication be improved?

  4. Basic Communication The transfer of information from one individual to another. At least two individuals involved Sender Receiver Examples

  5. Discussion • What errors in communication have you experienced? • What caused the error to occur?

  6. Electronic Communication E-mail Chat and instant messaging Text messaging Web sites Other types of electronic communication

  7. Electronic Communication Problems How might these common electronic communication problems be solved? Can’t determine the mood of the sender Can’t understand the vernacular The design is misleading or confusing

  8. Improving Web Site Communication Things to consider: Purpose Deliver information Sell something Entertain Audience Age Local National Worldwide

  9. Worldwide Communication Examples: Microsoft Coca-Cola IBM

  10. Lesson Review What are the basics of communication? How do electronic methods improve or hinder communication? How can communication be improved?

  11. Practice: Communicating Through the Web • Find one Web site for each of the following audiences. • Discuss how the ideas in each Web site are communicated to fit the needs of that audience. • A Web site targeted toward small children ages 5–12. • A Web site targeted toward teens ages 13–19. • A Web site targeting a local audience. • A Web site targeting a national audience. • A Web site targeting a worldwide audience.

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