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Eastman Kodak

Eastman Kodak. A profile. Brief History. 1879 – Dry plate technology invented. 1884 – George Eastman – Eastman Dry Plate and Film Co. 1884 - Negative paper invented. 1885 – First Transparent film. 1888 – First ‘ Kodak ’ camera – “ you push the button, we do the rest ”

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Eastman Kodak

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  1. Eastman Kodak A profile

  2. Brief History • 1879 – Dry plate technology invented. • 1884 – George Eastman – Eastman Dry Plate and Film Co. • 1884 - Negative paper invented. • 1885 – First Transparent film. • 1888 – First ‘Kodak’ camera –“you push the button, we do the rest” • 1891 – First Daylight loading camera. • 1892 – Eastman Kodak formed. • 1896 – Motion picture film, X-rays • 1900 – Brownie Camera

  3. Mission • To be the world leader in imaging. • Objectives: • Move away from Film to Digital products • Increase market share • Reduce costs, inventory • Expand markets around the world

  4. Business Units • Consumer Digital Imaging Group (CDG), • Film, Photofinishing and Entertainment Group (FPEG), and • Graphic Communications Group (GCG).

  5. BCG Matrix

  6. Financial Performance

  7. Quarterly Revenue

  8. Quarterly Income

  9. Competition: Fuji Financial Performance? • Graphs?

  10. Marketshare Film • Down from near monopoly to about 70% in film. • Competitors – Fuji, Agfa • Digital Market Share?

  11. SWOT • Strengths • Research division • Quality • Brand Recognition • Weaknesses • Lumbering giant? • $144K per employee, vs. $385K at FUJI

  12. SWOT (continued) • Opportunities • Digital imaging • Threats • Competition in digital market • Economy • Terrorism – less tourism, less photography.

  13. Community • Minorities, homeless women, education • Recycling • Sponsorship of various projects – National Geographic, etc.

  14. Future Outlook ?

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