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Kodak

Kodak. What is it?. In 1884, George Eastman from the USA invented the very first camera film. Predecessor 前身： Eastman Company First Product Kodak : Fool camera film 傻瓜型胶卷相机. Styles and Logo’s changing. What are the market opportunities missed by Kodak since the 1960s?.

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Kodak

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  1. Kodak

  2. What is it? • In 1884, George Eastman from the USA invented the very first camera film. • Predecessor前身：Eastman Company • First Product Kodak : Fool camera film 傻瓜型胶卷相机

  3. Styles and Logo’s changing

  4. What are the market opportunities missed by Kodak since the 1960s? • Firstly, a team of chemists working independently invented instant photography 即时相片and offered to sell it to Kodak, but was turned down by Kodak. • Secondly, Kodak was offered another new product Xerography-photocopying静电复印术. So once again, Kodak missed out on the opportunity to lead the imaging technology.

  5. What lessons can we draw from Kodak’s flawed marketing strategies? • First of all, be agile in market changing and response as quickly as possible. • Secondly, do not stick to the mud but be low-profile and keep having the competitive conscious. • Thirdly, be customer-oriented rather than product-oriented.

  6. Be innovative and flexible

  7. Further references • http://biz.ppsj.com.cn/2009-12-8/2235511154.html • http://en.wikipedia.org/wiki/Kodak_DCS • http://www.kodak.com.cn/

  8. Thanks for listening!

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