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MAM1010 Management and Marketing Basics

MAM1010 Management and Marketing Basics. Retail Merchandising Strategies. Retail Merchandising. An element of marketing concerned especially with the sale of goods and services to customers. Retail Merchandising.

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MAM1010 Management and Marketing Basics

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  1. MAM1010Management and Marketing Basics Retail Merchandising Strategies

  2. Retail Merchandising • An element of marketing concerned especially with the sale of goods and services to customers

  3. Retail Merchandising • Promotional sales activities designed to show a product or service in a favorable light so that it will be purchased by the consuming public. • The act of managing and arranging the merchandise on display in a store so as to promote its sale.

  4. Retail Merchandising • Retail merchandising in Canada covers a wide range of businesses, from the small independent sole proprietor to the large national department store chain. • The role of merchandising within a business is influenced by the size of the operations and the retailers perceptions of advertising’s importance in the promotion mix.

  5. Retail Merchandising Strategy • "The planning involved in marketing the right merchandise or service at the right place, at the right time, in the right quantities, and at the right price."

  6. 5 Types of Retail Merchandising Strategies • Product • Pricing • Placement • Service • Promotion

  7. Product Merchandising Strategy • Sampling and product demonstrations • Shelf positioning • Shelf control • Packaging • Brand selection and identification • Scrambled merchandising • Narrowing the product line

  8. Pricing Merchandising Strategy • Multiple Pricing • 1 for $1.00 or 2 for $1.75 • Unit Pricing on Shelves • Translation of product price into cost per standard size or weight • Loss Leaders • A product or service sold at a substantial discount in order to generate additional sales.

  9. Place Merchandising Strategy Size of Store Layout of Store Use of direct lighting to enhance products Items placed at check out

  10. Service Merchandising Strategy • Hours of operations • Franchising • Loyalty programs • Delivery • Gift wrapping • Installation and repair • Satisfaction guaranteed

  11. Promotional Merchandising Strategy • Visual merchandising • Posters and advertisements • Shelf cards indicating specials • Free samples • Contests and coupons • Packaging and labeling

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