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Rip-off TV How to challenge big business by combining online and offline campaigning

Rip-off TV How to challenge big business by combining online and offline campaigning. The organisations. National advocacy and campaigning charity 3,000+ on our e-campaigning list. Grassroots work in Stockton-on-Tees Sustainable Livelihoods Approach Broad-based Community Organising.

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Rip-off TV How to challenge big business by combining online and offline campaigning

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  1. Rip-off TV How to challenge big business by combining online and offline campaigning

  2. The organisations • National advocacy and campaigning charity • 3,000+ on our e-campaigning list • Grassroots work in Stockton-on-Tees • Sustainable Livelihoods Approach • Broad-based Community Organising

  3. The issue • In-depth Livelihoods research uncovers issues facing households • Lots of people were facing the same problems with one high-cost lender

  4. The grassroots response • Used Community Organising to bring people together • Asked company CEO to meet his customers • No joy

  5. Rip-off TV www.ripofftv.net

  6. The online response • Church Action on Poverty supporters emailed the CEO • He agreed to meet – then backed out • So they all phoned him up • Success!

  7. Making the change • Buy As You View helped us get other lenders to the table • Now working with OFT, CRC, customers and lenders • A Code for Responsible Lending?

  8. Scaling it up • We needed all the lenders at the table – but one wasn’t keen • So we did it again! But we had to take it further… • Direct action • Press and media

  9. Success! • On the way to a Code for Responsible Lending • An award-winning campaign

  10. What we learned 1 A mix of tools and channels • In-depth Livelihoods research • Community organising • Creative use of new media • Targeted email campaign • Phone campaign • Policy development • Press and PR work • Direct action

  11. What we learned 2 Pick your targets • Politicians couldn’t deliver this change • Companies and their brands are vulnerable! • No permanent enemies

  12. What we learned 3 You don’t have to be big • We did it all on a shoestring and with volunteers • Only 100 people emailed the CEO in our first action • We only managed to picket one store • Our press release wasn’t printed anywhere

  13. Over to you The X Factor for small campaign organisations • 15 minutes to prepare a great campaign pitch • Only one winner goes through • Share the learning and your experiences

  14. Over to you The parameters • Staff capacityThree people: one F/T comms; one P/T campaigns; one F/T intern for 1 year • Supporters3,000 on list; 2,000 Facebook friends; 2/3 aged over 50; five local activist groups • Budget£5,000 • Don’t haveGood links to MPs; celebrity endorsements

  15. Over to you The issue: tax avoidance • The richest pay less of their income in tax than the poorest • Rich individuals avoid approx £13 billion per year • Large companies are using tax havens to avoid paying £13 billion of tax each year • Overall, this is costing us £25-100 billion per annum (the spending cuts are £30 billion per year) • Churches’ task is to enable all people to enjoy life in all its fullness, to speak out and challenge unjust structures and practices which deny people this God-given opportunity

  16. Over to you Hooks • Government’s relaxation of rules in the summer • Action Aid’s list of how the top 100 UK companies avoid tax • Prominent (Christian) company bosses avoiding tax • Any more that you can think of!

  17. Over to you Objectives • Tangible benefits for people experiencing poverty in the UK • Build a growing movement • Start to reframe the debate • Raise some money for the campaign

  18. Over to you Who wins? You decide!

  19. Over to you What has worked for you?

  20. www.church-poverty.org.uk/closethegapwww.facebook.com/churchpoverty@churchpovertywww.thrive-stockton.org.ukwww.facebook.com/thrivestockton@ThriveTeessidewww.church-poverty.org.uk/closethegapwww.facebook.com/churchpoverty@churchpovertywww.thrive-stockton.org.ukwww.facebook.com/thrivestockton@ThriveTeesside

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