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Memos

Memos. A lecture. Two types of communication. External Internal. Definition. A business meet the specific purpose. memo is a formal written message, written in a conventional form for someone within the organization. . Features. Specific purpose Dialogue form Specific need

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Memos

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  1. Memos A lecture

  2. Two types of communication • External • Internal

  3. Definition • A business meet the specific purpose. memo is a formal written message, written in a conventional form for someone within the organization.

  4. Features • Specific purpose • Dialogue form • Specific need • Expect for response

  5. Purposes • Describe problems • Request for information • Request for proposal • Explain policy • Instruction and guidelines • Persuade reader to take action • Give feedback or suggestions • Polite reminders

  6. Letter v/s Memo Memo Letter • Outside Inside • Format • Less formal Formal • Less structured Structured • Tone conversational Formal • Less background Required

  7. Features • Clarity • Concise • Unity of theme • Informal Tone

  8. Parts of memo • Heading • Date • To • From • Subject • Body • Complementary Close

  9. Patterns • Direct: First request than detail • Indirect: First detail than request

  10. Parts • Memo • Company’s Name • DATE: • TO: • FROM: • SUBJECT: • First Sentence:Reason for the memoSecond Sentence - Main Body:Any Instructions or informationClosing SentenceWhat is required of the reader e.g. Confirmation, answers or feedback • Complementary Close

  11. Model • Example • ABC PVT. LTD. • TO: Kelly Anderson, Marketing Executive • FROM: Jonathon Fitzgerald, Market Research Assistant • DATE: June 14, 2007 • SUBJECT: Fall Clothes Line Promotion • Through market research and analysis, it has been discovered that the proposed advertising media for the new fall lines need to be reprioritized and changed. • Findings from focus groups and surveys have made it apparent that we need to update our advertising efforts to align them with the styles and trends of young adults today. No longer are young adults interested in sitcoms as they watch reality televisions shows. Also, it is has become increasingly important to use the internet as a tool to communicate with our target audience to show our dominance in the clothing industry. • I hope that our company will take necessary action as soon as possible. • Sd/- • John Alaph

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