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Telecommunication. Facility Environment Monitor, Manage & Report. 30 Second Elevator Pitch. North American Leader in Small Facility Environment Monitoring, Management & Reporting (M,M&R) Specialized in Communication Markets Expanding into New Environments Significant Value Delivered:
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Telecommunication Facility Environment Monitor, Manage & Report
30 Second Elevator Pitch • North American Leader in Small Facility Environment Monitoring, Management & Reporting (M,M&R) • Specialized in Communication Markets • Expanding into New Environments • Significant Value Delivered: • Focusing on Cost Savings & Quality of Service • Daily energy savings • Reduce urgency & cost of response to distress • Report information to NOC
Synergy Within Sierra Monitor Protocol Bridges • Leader in Gas Detection • Gas Detection Required in Underground Sites • Telco Equipment Requires Environmental Monitoring • Telco Adds Minimal Reporting • Protocol Conversion Required (FieldServer) • Network Standard Reporting Market Growing to Include Facilities Process Control Gas Monitoring
Remote, Small & Special Facilities Data Center Shelter Controlled Environment Vault Walk In Closet
Sierra’s History • 10,000 Controlled Environment Vaults (CEV) • 8,000 Gas Monitoring Only • 2,000 with Gas & Environment M, M & R • <1,000 Above Ground Structures
Evolution • Intelesite • Modular Full Function Controller • Flexible & Inexpensive • Vastly Expandable with Additional I/O • ProtoCessor goes Onboard • Reduces cost • Increases flexibility • Simple Network Management Protocol (SNMP) • Infrastructure Remote Management Today • Infrastructure Facility Environmentals Beginning • Next level of network management
Sales Strategy • Sell to End User Operations Management • Field Ops Don’t Care • Separate budget • Market is in Development Stage • Currently monitoring their networks • Run facilities to failure • Causing their own network failures • Sell to End User (Specify) • Then Sell through Installer (Drive Sale)
Monitor, Manage & Report Server Ethernet hub & router Intelesite with ProtoCessor Bridge Technician’s laptop (sees local site only). NOC Receives SNMP Traps from all sites Web Server can view info on each site
Significant Value Offered • Energy Cost Savings • Immediate Coordinated Response to Distress • Reduce Urgency (and Cost) of Response • Provide Required Information to NOC
Market Potential - Wireless • 178,000 Wireless Towers in US • 15,000 New Each of the Past Four Years • $3,000 / Site * 15,000 Sites = $45,000,000 / Year
Market Potential - Landline • Landline (Telco, Cable) • Incumbent & Competitive Local Exchange Carriers • Cable providers • 8,000 CEVs candidates for retrofit $32,000,000 • Shelters possible 2X CEV’s
Battery Rooms and Cable Vaults • Target Telephone Office • Conventional Sentry Sale • Thousands of sites • Many old systems • Local target customers • Success with: • SNET • GTE (Verizon)
More Market Potential • FTTX • Data Centers • FAA • Highways • Private Networks • Cabinets, Pedestals? • New product
Market Drivers • Wireless - Large Growth, No Standards • Telco - Seriously Aging Infrastructure • Cable - VoIP, Video On Demand • FTTX - ILEC’s Triple Play • IT Data Centers - Blade Server Heat & Security • Pedestals - New Product