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Telecommunication Solutions. www.hermes-softlab.com. HERMES SoftLab (HSL). European-based company specialized in software & e-business solutions telecom e-Banking data & storage management network & systems management Web services
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Telecommunication Solutions www.hermes-softlab.com
HERMES SoftLab (HSL) • European-based company specialized in software & e-business solutions • telecom • e-Banking • data & storage management • network & systems management • Web services • Value-added engineering for leading high-tech vendors • Highly qualified international staff – 550 employees
Campuses & Client base Worldwide network of sales & software campuses • Stuttgart, Vienna, • Budapest, Sarajevo • Mt. View, CA International blue-chip vendor & client base Hewlett-Packard Ericsson Agilent Technologies Sixt
Milestones • HSL established by four partners. 1993HP & HSL partner on Omniback II product line and the HP OpenView family of products. 1997 World Economic Forum honors HSL as top performingCEEGlobal Growth Company. • HSL awarded ISO 9001/TickIT Certification from British Standards Institute. • Winner of the European Marshall Award sponsored by Citibank and theWall Street Journal Europe. • Finalist of the European Quality Award confered by theEuropean Foundation for Quality Management. • HERMES SoftLab becomes a joint stock company. • 2000 HSL acquires ZASLON, a pioneer ine-Banking solutions.
Services & products • Services: • Vendor- R&D Acceleration • End User-Integration, Implementation, and Consulting • Products: • Various Distribution Financial Mobile/Telecom Storage M-Ticketing Network & System Management Embedded Web Services & e-Services Technology
Telecommunication Solutions • HSL is a provider of innovative software services and products to mobile operators. • HSL is committed to helping mobile operators achieve competitive and technical advantages. • Experts in the field of embedded systems in the telecommunication industry.
Strategic areas • Focused on the mobile providers market • Early developers of mobile data service provisioning for European mobile operator with SSM platform • Productize technologies developed for mobile operators • Complement HSL offer with consulting and implementation services
Telecom Key clients • Ericsson – Sweden • Agilent Technologies GmbH • Hewlett Packard Consulting (HPC) • Mobitel – leading Slovenian mobile operator • Westel 900 – Hungarian mobile operator • Ericsson - Austria
Mobile phone generations Network Technology Data Services IP / VOIP to handset, IP core networks. IPV6 Efficiency/cost/scalability gains, rather than major capability changes Broad range of mobile services in consumer devices, high-speed data (128 Kbps), mobile multimedia SS7, CDMA2000, EDGE, Wideband CDMA, IP network core. IPv.4 IP packet data, GPRS, 3GPP2, A.S001 “Always on” apps., packet data (50 Kbps), increased device diversity, limited multi- media Voice, slow data (9.6 Kbps), WAP... TDMA, CDMA, GSM Analog Analog 4G 3G 2.5G 2G 1G 1980 2000 2002 2010 Source: Gartner Research
Development of mobile networks First-generation (1G): Analog and data transmission via modemsSecond-generation (2G): the current generation - mobile networks with digital circuit-switched connections for voice and data, only low-speed data 2.5-generation (2.5G): technologies such as GPRS support packet-switched medium-speed data, providing a much-improved application platform with reduced latency, asynchronous applications and the potential for “always on” applications with data charged on a per-packet basis rather than on a connection-time basis.Third-generation (3G): to be deployed in 2002 and offer higher data rates(realistically around 100 Kbps to 300 Kbps), sufficient for more data-intensive and multimedia applications; core of a 3G network likely to be IP-based.Fourth-generation (4G): still an ill-defined concept; likely to involve efficiency improvements and ubiquitous use of IP for voice and data. Source: Gartner Research
Industry trends What Is Driving the Mobile Phenomenon Economics Social Trends Airtime cost, device costs (e.g., $35 phone chip sets by 2005, disposable phones) Fashion: the “always on” generation, entertainment, electronics as a lifestyle accessory. WAP, iMode, J2ME, Bluetooth, location-sensing, 2.5G, 3G networks Anywhere, anytime commerce, cost reduction/self service, bridge supply chain gaps Technology Business Needs Source: Gartner Research
HSL Milestones 1998 Initiated development of SW solutions for the telecom industry. 1999 52 engineers, 3 key clients & over 10 projects 2000 95 engineers, 6 key clients & over 15 projects 2001 Development of SW infrastructure and services to provide mobile operators m-commerce, mobile Internet and multimedia capabilities in an environment where mobile devices are ubiquitous.
Telecom expertise • Specialized in areas: • Mobile Internet • Speech technology • Monitoring and controlling applications • Value-added services • Mobile services provided by Smart Service Mediator (SSM) platform • R&D in 3rd generation mobile technologies
Smart Service Mediator (SSM) An open, extensible platform for mobile data services solutions. CRM/Billing Mobile Operator Database E-M-Service Providers Billing Info Bank Mobile Telephone Network Authorization/ Database Synchronization Counters Push dispatcher e-Comm. Database Internet Push Push SSM Stocks Fixed Telephone Network HTTP/HTTPS Pull INFO Users
SSM Platform ContentAggr. Service & Content Providers Chat Email Info Easy and EconomicalExtensibility Portals WapP WebP VoiceP Quiz IH Banks SMS2V DM MaCs IPB Games SME SSM SDK SSM Client Apps SSMSERVICES BILLING CRM TRANSPORT GP Presence and Location SSMChannelManagement SMS WAP HTTP VOICE POP3 e-speak
Mobile Users / Wireless Mobile Computing appliances Voice Portal SMS VOICE/TEXT WAP Profile Management Billing Security modules High Availability INTERNET e-speak Service Providers / SDK HSL Voice Portal Voice user interface enables: • SMS messages to Voice • “Listening access” to messages & Web-based info and services • Available anytime, anywhere
SMS VOICE/TEXT WAP Mobile Users / Wireless Mobile Computing appliances e-speak INTERNET SSM PLATFORM Profile Management Billing Security modules High Availability Service Providers / SDK Mobitel case studySSM platform • SSM platform provides mobile users instant access to mobile commerce and wireless Internet transactions, enables billing processes for SMS, WAP, Internet • and Voice based services. SMS SMS Mobile customers Mobile operator Service providers Mobile Service Providers Voice
Mobitel case study Value-added services • MOBI-SMS • Providing informationfor Mobitel SMS info service • MOBI-Imenik • Phone directory on SMS • MOBI-Beleznica • Mail service for mobiles • MOBI-Igre • Games over SMS • MOBI-SAT • Implement different Value Added Services • MOBI-FRS • Application for financial commercial operation in Mobitel • MOBI-C3 • Customer call center • MOBI-IPG • Phone help system for call center • MOBI-VRT • Virtual Telephone LATEST ACHIEVEMENTS FINANCIAL SOFTWARE MOBILE OPERATOR • MOBI-VT • Speech Technology (IVR; Text < > Speech) • MOBI-MaCS • Monitoring and Controlling applications • MOBI-CA • Certificate Authority • MOBI-Info • Content providing system • MOBI-WAP • WAP PORTAL • MOBI-Research • Various research prototypes, feasibility studies, proposals, external reference specifications, investigations • MOBI-Framework • SSM – Mobile Middleware CALL CENTER SOFTWARE VALUE-ADDED SYSTEM FOR MOBILE OPERATORS PRE-PAID SYSTEM MOBILE OPERATORS • MOBI-I • Filling pre-paid account over the internet • MOBI-EON • System for pre-paid users paying via credit card • MOBI-II • Invoice list on the internet
SMS VOICE/TEXT WAP Mobile Users / Wireless Mobile Computing appliances INTERNET e-speak SSM PLATFORM Profile Management Billing Security modules High Availability Service Providers / SDK M-Ticketingcase study Voice & Internet browsing for event viewing, ticket reservations and purchasing.
SMS VOICE/TEXT WAP Mobile Users / Wireless Mobile Computing appliances INTERNET e-speak SSM PLATFORM Profile Management Billing Security modules High Availability Service Providers / SDK e-Sixt Case Study Sixt Rent-a-Car transformed into online car rental, leasing & tourist service Amadeus Global Distribution System Sixt legacy system