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Product Innovation Event 2013 Novo Speed Flex 2

Product Innovation Event 2013 Novo Speed Flex 2. Novo Speed Flex 2. Content. Product Description Why is it developed? Customer Segments Product Positioning Competitor Products USP’s, Advantages Sales Arguments Pricing Documentation Conclusion. Novo Speed Flex 2. NovoSpeed Flex

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Product Innovation Event 2013 Novo Speed Flex 2

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  1. Product Innovation Event 2013 Novo Speed Flex 2

  2. Novo Speed Flex 2 Content • Product Description • Why is it developed? • Customer Segments • Product Positioning • Competitor Products • USP’s, Advantages • Sales Arguments • Pricing • Documentation • Conclusion

  3. Novo Speed Flex 2 • NovoSpeed Flex • Width max: 4250 mm, Height max: 5000 mm (Hard edge) • Width max: 3500 mm, Height max: 5000 mm (Flex edge) • Fast acting door for internal use • Opening speed > 2 m/s • 7 standard colours • Self repairing in both directions • Built-in light curtain • Mechanical emergency release as an option • Standard with hood • Door leaf with photo print as an option • Automatic opening in case of power failure as an option

  4. Novo Speed Flex 2 Why developed? • Customer requirement • 200.000 instead of 100.000 cycles • No competitor product equipped comparable

  5. Novo Speed Flex 2 Customer segments • Which markets • All • Which customer segments • Retail, Industry

  6. Novo Speed Flex 2 Product positioning • Between NovoSpeed Basic and Heavy Indoor regarding price • Compared with competitor products the Flex 2 is a High end Product. • For internal use only • Up to 5 Beaufort (29-38 km/h)

  7. Novo Speed Flex 2 Competitor products • Hörmann V 2715 SEL R and V 5015 SEL • Efaflex srt/eco • Albany RR 300S • Nergeco Forum Star 5 • ITW Multispeed • Dynaco 313 LF

  8. Novo Speed Flex 2 Pricing • Improvements implemented without price increase

  9. Novo Speed Flex 2 USP‘s, advantages, sales arguments • Door runs very silent • Door runs very fast • Door looks very nice • Requires very little installation space

  10. Novo Speed Flex 2 Documentation • NovoSpeed Brochure must be updated • Product data sheet also • Images for websites are the same • In Sofon available as from Q4

  11. Novo Speed Flex 2 Conclusion • Customer gets an even better door for the same price as before • Door runs very low noise, very fast and requires very little space • Almost no 2nd product on the market that’s really comparable with the Flex 2

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