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Product Innovation Event 2013 Novo Speed Retail

Product Innovation Event 2013 Novo Speed Retail. Novo Speed Retail. Content. Product Description Why is it developed? Customer Segments Product Positioning Competitor Products USP’s, Advantages Sales Arguments Pricing Documentation Conclusion. Novo Speed Retail. NovoSpeed Retail

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Product Innovation Event 2013 Novo Speed Retail

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  1. Product Innovation Event 2013 Novo Speed Retail

  2. Novo Speed Retail Content • Product Description • Why is it developed? • Customer Segments • Product Positioning • Competitor Products • USP’s, Advantages • Sales Arguments • Pricing • Documentation • Conclusion

  3. Novo Speed Retail • NovoSpeed Retail • Fast acting door for Supermarkets • Width max: 2250 mm, Height max: 2600 mm • Width min: 700 mm, Height min: 2000 mm • Opening speed 2 m/s • Closing speed 0.5 m/s • Semi-repairing door sheet from one direction • Flex edge • Hard edge • An integrated safety photocell in the Colum guiding. • Standard with cover

  4. Novo Speed Retail • Options NovoSpeed Retail • Every combination is possible • Slide on + spring • Slide on + counterbalance • Slide in + spring • Slide in + counterbalance • 7 standard colours • Door leaf with photo-print as an option • Mechanical emergency release as an option • Electrical emergency release as an option

  5. Novo Speed Retail Why developed ? • Expansion / completion of our product portfolio • Following the trend • Customer requirement (Lidl, Aldi, Tesco etc.) • Without this door we either had to buy from the competitor (Aktor) or sell an alternative like Novo Speed Economic or Flex.

  6. Novo Speed Retail Customer segments • Which Markets • All • Which customer segments • Retail

  7. Novo Speed Retail Product Positioning • Between NovoSpeed Economic and Basic regarding the price • Between Economic und Flex regarding the application • For inside use only • Up to wind resistance 3 Beaufort (12 – 19 Km/h)

  8. Novo Speed Retail Competitor Products • Aktor LCS ? Standard colours  counterbalance • Hörmann V2012 5 Standard colours  counterbalance • ITW FLW 5 Standard colours  counterbalance • Dynaco 313 LF 8 Standard colours  nocounterbalance

  9. Novo Speed Retail Pricing • Slide on + spring  € 3.372,= • Slide on drive + counterbalance € 3.747,= • Slide in + spring  € 3.647,= • Slide in + counterbalance € 4.022,=

  10. Novo Speed Retail USP‘s, Advantages, Sales arguments • “Me too” Product • Modular System • Every combination possible: • Slide on + counterbalance • Slide on + spring • Slide in + spring • Slide in + counterbalance

  11. Novo Speed Retail Documentation • NovoSpeed brochure already updated • Product data sheet also • First images available for websites • Available in Sofon.

  12. Novo Speed Retail Conclusion • Especially designed for supermarkets • Competitive product • Modular system • Fast and silent • Semi repairing in one direction • Integrated photocell in the side guides • Flex edge/ Hard edge

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