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Product Innovation Event 2013 Novo i-Vision Visual

Product Innovation Event 2013 Novo i-Vision Visual. Novo i-Vision Visual. Content. Product Description Why is it developed? Customer Segments Product Positioning Competitor Products USP’s, Advantages Sales Arguments Pricing Documentation Conclusion. Novo i-Vision Visual.

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Product Innovation Event 2013 Novo i-Vision Visual

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  1. Product Innovation Event 2013 Novo i-Vision Visual

  2. Novo i-Vision Visual Content • Product Description • Why is it developed? • Customer Segments • Product Positioning • Competitor Products • USP’s, Advantages • Sales Arguments • Pricing • Documentation • Conclusion

  3. Novo i-Vision Visual Product Description • Visualisation software for doors and loading stations • Analysis of the Novo i-Vision data's (NCi) • WEB server solution • Wired networking system • Wireless networking system

  4. Novo i-Vision Visual Product Description • Status monitoring • Displays the actual product status • Permanent overview of all data's • Report generator • Generate reports automatically • Alarm manager • Unwanted status messages by mail or SMS • Active service messages • Error messages by mail or SMS

  5. Novo i-Vision Visual Why is it developed? • Clear classification to the competitors • Not all competitors can follow us • To be a solution provider instead of selling only steel • To achieve a higher margin for the standard products • To follow the trend of an innovative logistic building

  6. Novo i-Vision Visual Customer Segments • Which market place • General for all markets • Actual available in 8 different languages • (DE, GB, FR, RU, PL, DK, NL, JP) • Which customer segment • End user • Investors (Goodman, Prologis ….) • Retail, store customer (Aldi, Lidl ….) • Key account customer (DHL ….) • Useable for large logistic buildings or customer with one door • New business and after sales/ service business

  7. Novo i-Vision Visual Product Positioning • Only a few competitors • We deliver additional information • Added value with our products by intelligent solutions • A product also for service business • We will not sell the software ! • Only a annual license fee

  8. Novo i-Vision Visual Competitor Products • Crawford (CMS System) • The only real product on the market since 2005 • Installed at some locations, e.g. DHL Scandinavian • Crawford sell a software package + installation on local PC´s • Hörmann (Dock Management) • Customized solution • Loading System (Advanced Control Centre) • More as a marketing tool • They have no installations, never offered this system • Is not really existing ?

  9. Novo i-Vision Visual USP‘s, Advantages • WEB based system • No local installation + maintenance • Upgrades immediately available for all customers • Simply installation • User can see his data's from any PCs • Wired solution • Wireless solution, radio based • No initial costs • Complete new service business

  10. Novo i-Vision Visual Sales Arguments • At any time view of doors and loading bays • Better and simple logistic planning • Reduces waiting time for trucks • Reduce the energy cost • Low initial cost • No installation cost, for wireless solution • Low down times of his products • New invoice possibilities for investors

  11. Novo i-Vision Visual Pricing • Sales price/ sales strategy is to define • Example Crawford • Price software: 12 loading bay 40.000,- € • Cost • One time hardware cost wired solution, several loading bays (800,- € per location) • One time hardware cost wireless solution, several loading bays (approx. 800,- € per location) • One time hardware cost wired/ wireless solution, single loading bay (not clear now) • Wiring cost  at the customer • Cost for data-/ SIM card  at the customer • Cost • Annual licence fee per sales organisation • Annual licence fee per control unit (Novo i-Vision) service package (15,- €) • Annual license fee per control unit (Novo i- Vision) full package (25,- E)

  12. Novo i-Vision Visual Documentation • Test access for sales organization • Example location Berlin • Access data not for all • Decision by DSS • Field test customer • If required a setup is possible • Decision by DSS • DSS will not take all cost

  13. Novo i-Vision Visual Conclusion • WEB based visualisation software • Report generator • Alarm manager • Low initial costs • No installation cost, for wireless solution • Unique added value • Stand alone provider on the market • A perfect product for an intelligent warehouse

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