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A bit of “housekeeping”

Join us for a session on personal branding and storytelling with expert Bernadette Martin. Learn how to enhance your brand online and offline, and get practical tips for improving your LinkedIn profile. Special offer for Greater IBM members!

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A bit of “housekeeping”

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  1. The Greater IBM Connection A bit of “housekeeping” • You must join both the AUDIO and WEB CONFERENCEas indicated below. And if you haven’t already –you won’t hear us! • Out of courtesy to your fellow attendants and for the follow up survey, please log in with your FIRST & LAST name when attending events. • Please press *1 to put your phone on mute – press *1 again to end mute and ask questions. • For questions, raise your hand on the upper right corner of the Web conference window. • For the Q&A- the Operator will open all phone lines. • Today’s session will be recorded, so Greater IBMers who miss it can experience it as a replay.

  2. The Greater IBM Connection WE’RE ABOUT TO RECORD • If you do not wish to be recorded as a participant of this call, please hang up now. You can enjoy the Replay at your leisure after it is posted. • Any issues during the Webinar, please press *0 for assistance from the Operator.

  3. The Greater IBM Connection GREATER CAREERS Series Welcome! With you today… • Your Greater IBM Host: FLOR ESTEVEZThe Greater IMB Connection Operations Manager & Producer • The Greater Careers Guest Expert: BERNADETTE MARTIN BERNADETTE MARTINis a Personal Brand Strategist and founder of Visibility Branding, and also author of “Storytelling about Your Brand Online & Offline”. Bernadette excels at expertly fusing personal branding and storytelling to help clients strengthen their brand in a compelling way to their target. She joins us from Paris, France today. PAULA PATINELLA is currentlypart of the IBM Human Resources Center for Learning and Development, managing Capability Centers that focus on critical capabilities and behaviors essential to career growth in IBM.

  4. Impact of Storytelling What is a Brand The “Brand Called You” Online & Offline Storytelling LinkedIn Q&A Makeovers Q & A What we will talk about today

  5. How Brands Use Storytelling

  6. What is a Brand? A BRAND (product, place, company, service, association, person) is an intangible image (or perception) created by a UNIQUE bundle (or accumulation) of Emotional, Rational and Sensory Experiences (or touch points) .......and Stories What is a Brand?

  7. The process of identifying, clarifying and communicating what makes you UNIQUE What is Personal Branding?

  8. ? The Three C's of a Strong Brand Clarity, Consistency and Constancy

  9. Storytelling Offline

  10. Storytelling Online

  11. If you don’t show up in Google, you don’t exist.

  12. What is your Google Quotient? Digitally Disastrous Digitally Distinct Digitally Dissed Digitally Dabbling

  13. LinkedIn: Your Window to the World

  14. The LinkedIn Profile

  15. Call To Action Direction Languages Personal Social Responsibility Passions Development of Content • Experience • Credentials • Leadership Skills • Emotional (EQ) Intelligence Skills • Interests

  16. Google Quotient LinkedIn Location LinkedIn Assessment Inventory (Resume/CV/References/Assessments) Personal Brand Audit (Tool) Interview: Discover Target, Call To Action Accomplishment Stories (Tool) Pen-to-Paper: Drafts The Makeover Process

  17. Assessment Scale of 1 to 5 • Heading • Photo • Summary (structure/flow/grammar/content) • Experience • Number of Connections • Recommendations • Use of Applications/Features

  18. Accomplishment Stories (Visibility Branding Storytelling Tool) • Short Title • Three Key Words • Situation • Challenge • Actions • Results • Testimonials

  19. It's Story Time!!!!

  20. Our Makeover Subjects - Before Molly Evans Joseph Katucki Christine Cluzel Paula Patinella

  21. The Brand Molly Evans

  22. Before After

  23. The Brand Joseph Katucki

  24. Before After

  25. The Brand Paula Patinella

  26. Before After

  27. After

  28. Thank you all!

  29. Action Items • Google Quotient • LinkedIn Profile • Take Inventory • Write it down • Biography Buddy

  30. Summary • Impact of Storytelling • The “Brand Called You” • LinkedIn • Content Development • Makeovers

  31. SPECIAL OFFER Complimentary assessment of your LI profile and discounted “makeover” package bmartin@visibilitybranding.com A Special Offer Just for Greater IBM

  32. Q&A- it’s your turn Ask Bernadette your question

  33. The Greater IBM Connection THANK YOU FOR JOINING US! To contact the speaker: Bernadette Martinbmartin@visibilitybranding.comwww.visibilitybranding.com Invite a friend: www.greateribm.com Replay Podcast will be available, soon after the Webinar at: Events section of www.greateribm.com

  34. JoinPeople for a Smarter Planet Feel smarter planet. Experience smarter planet. Share smarter planet. Discuss smarter planet. Join the 30,000 people - your friends, your family, your colleagues, your clients, your prospects around the world - who are already members of People for a Smarter Planet: http://www.facebook.com/peopleforasmarterplanet

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