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The Conversation Manager: update

The Conversation Manager describes how companies can manage word-of-mouth and social media.

stevenvanbelleghem
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The Conversation Manager: update

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  1. The story of the Conversation Manager. Prof. Steven Van Belleghem Managing Partner InSites Consulting

  2. We are living in prettyamazingtimes.

  3. Listen, ask questions, let people ask questions. State of the union 2011: possibility to ask questions to the president of the USA. Open up for real time feedback on social media in line with your offline events.

  4. From co-creation to co-buying. New collections are bought together with clients. Some clients even high a title like ‘junior purchasing manager’. Employees that are not on the payroll are the future.

  5. Andbefore I continue…

  6. Thispresentation isNOT aboutsocial media.

  7. It is about...

  8. It is aboutword-of-mouth.

  9. These guys were the first to make word-of-mouth work. Jesus his FOLLOWERS started to spread the word to become a global brand. Catholic church is probably the first brand in the world applying the WOM approach.

  10. These guysdid a good job as well.

  11. These guysdid a good job as well.

  12. It is aboutword-of-mouth,thatbecameworLd-of-mouth.

  13. Zappos is THE example that WOM works. By delivering EXTREME customer service, the number of positive conversations boosted and created the huge growth of this online shoe retailer.

  14. I toldyou. Thispresentation is NOT aboutsocial media.

  15. It’s aboutgoingback to the coreof doing business.

  16. Making yourclientshappy 

  17. Social media is a great amplifierto show the worldthatyoureallycare aboutyourclients.

  18. And…itwill go faster & faster.

  19. Facebook has...

  20. Facebook has 600M users

  21. 250M people check Facebook firstthing in the morning.

  22. Hours of video uploadedonYouTube per minute?

  23. 24 hours of video uploadedonYouTube per minute!

  24. New Twitter accounts per day? Or no, wait, per second?

  25. 5 new Twitter accounts per second.

  26. And since a few years we have thislittledevice.

  27. In fact, more than 30% of the internetpopulationhas one.

  28. Mobile creates theneedfor real time marketing.

  29. I think we all agree. The world is changing. Problem, if the world is changing…

  30. We need to CHANGE,but we HATE it.

  31. Needfor RADICAL change

  32. The Conversation Manager It’s time to jump and to become…

  33. Not just aboutobserving & joining social media

  34. Integration of word-of-mouthin all marketing thinking & acting

  35. The newphilosophy Conversation Advertising Brand

  36. The newphilosophy Conversation Activation Brand

  37. STEP 1: Brand leverage

  38. Creating a ‘WE’ feeling withyour fans is the REAL challenge

  39. Brand identificationis KEYforthe Conversation Manager

  40. Step2: AdvertisingbecomesACTIVATION

  41. Advertising is thestart of a good conversation

  42. Amazing content planning doubledthe visitors of the Antwerp zoo,notananyelephant.

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