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Campaign Posters

Campaign Posters. How to do it. Create your poster in PowerPoint Save it “Print” the file using Acrobat Distiller (not Reader) This saves a new .pdf file that can be uploaded to LegSim on your profile page. Creating with PowerPoint. Inserting pictures

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Campaign Posters

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  1. Campaign Posters

  2. How to do it • Create your poster in PowerPoint • Save it • “Print” the file using Acrobat Distiller (not Reader) • This saves a new .pdf file that can be uploaded to LegSim on your profile page

  3. Creating with PowerPoint • Inserting pictures • Click on Insert, scroll down to Pictures. You can either choose pictures from Clipart or from your own files. • Or right click on an image and copy it. Then paste it to Powerpoint. Drag the image to move it or resize. • Inserting text boxes • Click on Insert, choose Textbox • Drag to proper location or to re-size • To delete, click on the border and then hit delete • Format • Lots of Format options, such as changing the background color of your slide • Change text size or color by highlighting it first

  4. Design Tips • Choose a simple familiar message that will resonate with voters. Don’t ask them to think! • e.g. she cares, she’s a fighter, she’s a flip flopper • Spin but don’t lie. Let voters draw their own conclusions • Colors, Symbols, Slogans are good ways to send memorable messages • Be original to grab attention!

  5. Colors and Slogans

  6. Association “Where’s the beef?” In 1984 Democratic primary candidate Walter Mondale evoked the then popular line from a Wendy's Hamburgers commercial during a debate with Gary Hart, raising questions about the substance of Hart’s campaign.

  7. Symbolism and Emotion Cares about us

  8. Symbolism and Emotion Cares about us Cares about our kids

  9. Symbolism and Emotion Doesn’t care about kids or the troops

  10. Symbolism and Emotion Strength and patriotism

  11. Symbolism and Emotion Elitist Unpatriotic Flip Flopper Strong and patriotic

  12. Symbolism and Emotion Humor

  13. Symbolism and Emotion Humor that makes a point Humor

  14. Symbolism and Emotion Fear and Suspicion

  15. Make ‘em think

  16. Campaign Ad Resources • EASE History • Living Room Candidate

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