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Margaret Manson Chief Inspirator | InnoFuture www.innofuture.com.au

Margaret Manson Chief Inspirator | InnoFuture www.innofuture.com.au. How Would You Rate Your Innovation Journey To Date?. 2014 Most Innovative Countries - Forbes. Business Success: Innovation + Marketing. The War for Relevance. What? How?. Three Things:. #2 DISCOVER

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Margaret Manson Chief Inspirator | InnoFuture www.innofuture.com.au

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  1. Margaret Manson Chief Inspirator | InnoFuture www.innofuture.com.au

  2. How Would You Rate Your Innovation Journey To Date?

  3. 2014 Most Innovative Countries - Forbes

  4. Business Success:Innovation + Marketing The War for Relevance What? How?

  5. Three Things: #2 DISCOVER Possibilities #1 SEE the Bigger Picture #3 KNOW how to get STARTED!

  6. German Mittelstand& The Hidden Champions

  7. Mittelstand – Hidden Champions Drivers of Competitive Advantage Market Strengths: Customer contact: 87% 25-50% Employees vs 5-10% in Large Coy) Image: 84% Advertising: 36%

  8. 1. Extremely Ambitious Goals2. Narrow Focus 3. Deep Expertise4. Globalization5. Innovation Culture6. People & Leaders Culture. Mittelstand - Hidden Champions How do they do it?

  9. Culture is Everything Common Purpose Language Heroes & Leaders Rituals Symbols

  10. Re - Imagineering Our Future… Australian Business MODEL For SMEs

  11. Niche-UP! SPECIALISATION 1. VISION 3. DECISION-MAKINGFramework 4. CULTURE 2. MISSION:COMPETITIVEADVANTAGE

  12. Mission – True North Key Market Your Market Contribution Differentiation

  13. McDonalds’ Mission: "To provide the fast food customer withfood prepared in the same high-quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere.“

  14. McDonalds: MissionA Clear Roadmap? • Key Market - the fast food customer world-wide • Contribution- tasty and reasonably-priced food prepared in a high-quality manner • Differentiation- delivered consistently, in a low-key décor and friendly atmosphere (world-wide)

  15. WARNING: NOTENOUGH Competitive Advantage

  16. Who Moved My Cheese? Agility to Adapt!

  17. Non-Negotiable Principles System Simple Decision Framework Right decisions At ALL levels - Faster. Freedom within Framework.

  18. “Will this Action support ourNon-Negotiable Principles?” Simplicity One Rule TEST:

  19. In Practice: Southwest Airlines: “Will adding Chicken Caesar Salad help us BE THE LOW-FARE AIRLINE in our markets?”

  20. NNP – Activity Map: SE Airlines

  21. Takeaway. To Win more often! • Inspire the universe: VISION • Calibrate your MISSION • FOCUS Innovation • Unleash AGILITY with a Decision-Making System • Build CULTURE that attracts!

  22. The Pay-off: • Truly Competitive Brand • More Profitable Sales • Effective Innovation • Business RELEVANCE.

  23. Accelerate your Journey: Leadership System for Competitive Impact!

  24. REQUEST PRESENTATION & CONTACT US: Take a Lead! Waiting is NOT an option. www.innofuture.com.au

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