TOMATO VALUE CHAIN DEVELOPMENT PROJECT Coalition Project

1. TOMATO VALUE CHAIN DEVELOPMENT PROJECT Coalition Project Block: Patamda, Boram and Ghatsila, Dhalbhumgarh District: East-Singhbum, Jharkhand 4th January’13, Patna Partners: TSRD, RDA, VBN & PRADAN

2. Vision of TVCD To play a facilitative role to establish the Value Chain of “Tomato” to ensure fair and sustainable access to market for the small and marginal producers, resulting in better livelihoods mainly in 4 blocks, Patamda, Boram and Ghatsila & Dhalbhumgarh.

3. Objective of TVCD • Productivity enhancement by at least to 15 MT/acre) from the existing 6 MT/acre for small and marginal farmers. • Sustainable annual income of Rs. 15000/- for individual producers from 1/3rd of acre. • Increased value addition at local levels such as grading and primary aggregation. • To increase the share of Primary producers to at least 40% in the entire value chain from the existing 29%. • Producing intermediary products.

4. Objectives • Increased way of information and communication to the level of small and marginal producers. • To increase the employment opportunity • To develop local entrepreneurship • To reduce migration • Infrastructure creation • Development of village level Farmers Association • Development of skill of the farmers and entrepreneurs • To increase decision making power of the marginal and small producers • Develop producer’s institution.

5. Strategy of TVCD • Enhancement of production and productivity • Access to and influence over market and other support services • Institutionalizing value Chain Management • Building a partnership with other NGOs and stakeholders as player and service providers. • Promoting local youth to act as agri-entrepreneurs • Establishing Collection center for secondary aggregation. • Sorting, grading, packaging and collective marketing. • Information dissemination system development

6. Why Tomato –Patamda • Total village- 157 • Total Farmers-8 700 • Total area( Acres)- 7000 • Annual production -40000 MT • Annual Turnover – Rs 2400(Lakhs) • Employment generation: 3.5 Lakhs MD • TSRD working with Progressive Farmers-10 • Possibilities in developing Agri business by producers.

7. Year wise achievement at a glance

8. Price Trend in 2009

9. Price Trend in 2010

10. TOMATO WHOLESALE PRICE TREND 2011-12 Price/kg.

11. Intervention and coverage -Production • 2000 farmers cultivated tomato with improved PoP-Early, Main and late season in 2011-12. • Training of 1400 Farmers- 4 stages from cultivation, harvesting and to marketing. • Develop Central nursery by nursery entrepreneurs -10 • Introduction of germination tray for seedling raising-10 • Develop LRPs through training and exposure-90 • Promotion of Farmers Club-87 • Introduces wire staking -214 • Introduction of Drip Irrigation system-40 Acres

12. Photographs- early tomato

13. Wire staking and Drip Irrigation in tomato field

14. Intervention/New initiatives for marketing • Value Addition: Harvesting practices as market demanded. • Value addition by sorting, grading at collection centers. • Value addition by packaging-Basket to Used Egg cartoon to Plastic crate-Branding of FC’s name • Value Addition: Establishment of collection centers for aggregation and distant marketing- 10 • Value Addition: Introduction of Digital weighing balance and big manual weighing balance. • Value addition: Market visit by Agri Entrepreneur, producers for market linkages • Value Addition: Dissemination of market information-daily rate

15. Changing Packaging Practices

16. Introduction of Weighing balance

17. Indicators achieved by producers in 2011-12

18. Promotion of Producer’ Cooperative

19. Linkages established • Variety Trial with AVRDC on 11 varieties of Tomato in 30 farmer’s plots. • Drip Irrigation project lunched through NABARD with the help of PRADAN-100 farmers. • Facilitation for KCC from banks-400 • HARP extended training & exposure support-5 batches • BAU provided training of 3 Nursery Supervisors • NABARD sanctioned 85 Farmer’s Club- Fund released to 7 FCs.

20. Challenges faced • Climatic change – erratic monsoon & high temperature fluctuation. • Obsolete tradition and practices in cultivation and traditional marketing system. • Repeated Bandieffect the supply chain • Price fluctuation(from Rs.30 to Re.1 within 4 months) • Increase the transportation cost. • High Glut situation –Rate below Rs.2.5/kg ( Total quantity during glut situation in 2011 is 5000MT-20%) . • lack of Irrigation facilities. • Lack of storage facilities. • Lack of Processing Units in the locality. • No suitable Govt policy for vegetable marketing

21. Future Plan • To reach at 4000 farmers by 2013. • Revised the PoP of Early season , main season and late season • Conduct regular on filed training of 4 stages • Conduct market Exposure visits of farmers, agri -entrepreneurs, and local traders. • Centralized nursery business by Agri-Entreprenures-10 • Organic Crop demonstration-60 plots in 2012 • Promote wire staking in tomato field.

22. Future Plan • Functioning of producer’s institution for long run • Start to implement the business plan from 2013 • Link FC to the collection centers- shorting, grading and packaging • Link with Horticulture dept for plastic crate • Link with Govt /NABARD for establishing Agri-Market(Mandi) at Patamda. • Strengthening Information dissemination system • Develop skilled LRPs for long term services. • Expanding the coalition group in other districts.

23. Financials of Business Plan-Revenue

24. Financials of Business Plan-Investment • Fixed Capital: Land and building-Rs.635000.00 Machine and Equipments- Rs 1990000.00 • Working Capital for salary and management cost-Rs.1364000.00 • Total investment- Rs.3989000.00

25. Profit and Loss Account

26. Thanks