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http://edgeqld.org.au/. Library Excellence Tour. It is Time to get Personal. The Goal of personalization is to use data to make it easier for customers to find & consume what they want/need how and when they want it. Netflix is killing it big time. Not about the devices –.
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Library Excellence Tour It is Time to get Personal
The Goal of personalization is to use data to make it easier for customers to find & consume what they want/need how and when they want it.
Not about the devices – It is about the changes in expectation, attitude & behaviours resulting from use of the new technologies
We live in a Mobile First World Over ½ users rely on more than one type of device in a day, with 1/5 using another device while concurrently using a computer. https://storage.googleapis.com/think/docs/twg-how-people-use-their-devices-2016.pdf
Why Library: Redundant Inefficient Library operations Aging Service Paradigms Need to achieve Scale – Network effects through aggregation Acceleration of Collective Innovation
Its about the data : Be transparent with my data Give me control Use my data to serve me better
Who does Google think you are? http://www.google.com/ads/preferences